Campaign Analyst

Job description

**Overview**

**About Business Units:**

The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere.

We pride ourselves on our expertise in campaign management across the entire lifecycle – from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite.

Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more.

**Why are we looking for you:**

We are seeking a result driven **Campaign Analyst** with **3–6 years** of experience with a passion for client success, digital marketing, media planning, and campaign operations.

In this role, you will be responsible for planning digital display campaigns aligned with client strategies, processing inputs from sales, and accomplishing media planning activities using various workflow tools and in-house digital platforms.

You will configure campaign settings, review creative assets, and build line items to ensure accurate campaign setup and successful delivery.

As a Campaign Analyst, you will collaborate with global Sales teams and internal partners throughout the campaign lifecycle.

You’ll play a key role in optimizing implementation strategies, resolving issues, and identifying process improvements to enhance media planning efficiency.

**What you will enjoy in this role:**

+ You will be part of a global team and will collaborate with a cross-functional team to provide campaign services to clients to help implement programs thaincreaseze return on investment for our clients.
+ Through your focus on flawless campaign delivery, insights, and performance monitoring, you will provide clients with valuable insights that drive decision-making and program optimization.
+ You will apply analytical skills to solve complex problems.
+ You will be driving process improvements and automation initiatives.

Your efforts in optimizing internal processes and ensuring operational efficiency will result in streamlined campaign execution and increased scalability.
+ Ultimately, your contributions will not only drive client satisfaction and retention but also reinforce Epsilon's reputation as a leader in personalized media solutions

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice.

(https://www.youtube.com/watch?v=xpjtfpntuv8&t=1s)

**Responsibilities**

+ Partner with cross-functional teams to onboard new accounts to the platform.
+ Lead campaign launches and coordinate with cross-functional teams to ensure success.
+ Capture and document campaign requirements (budgets, targeting, creatives, Key Performance Indicators, timelines) accurately in the ticketing system for execution.
+ Create, update, and track campaign tickets in the workflow tool, ensuring all campaign details are complete, accurate, and timely.
+ Coordinate with cross-functional teams by assigning, monitoring, and closing tickets to ensure seamless handoffs and campaign delivery.
+ Manage end-to-end campaign lifecycle, including setup, trafficking, QA, optimization, pacing, and troubleshooting.
+ Monitor campaign performance regularly, ensuring delivery against Key Performance Indicators such as reach, impressions, CTR, conversions, and Return on Investment.
+ Optimize campaigns continuously through bid adjustments, creative testing, audience targeting, and budget reallocations.
+ Maintain accurate campaign documentation, including media plans, insertion orders, creative specs, and trafficking sheets.
+ Collaborate with client-facing teams to ensure seamless execution and reporting.
+ Troubleshoot campaigns and optimize as necessary to enhance Return on Investmentfor clients.
+ Conduct peer QA of media plan settings for accuracy and compliance
+ Recommend platform enhancements to improve workflow and campaign execution

**Qualifications**

+ Graduate/Postgraduate in any discipline
+ 3–6 years of experience in media planning, reporting, or ad operations
+ Exposure to digital/retail media and display advertising campaigns
+ Strong communication skills and a track record of working across teams and departments to achieve goals.
+ Ability to multitask in a fast-paced ticketing environment
+ Great teammate with accountability and a collaborative perspective
+ Creative problem-solver with the ability to think creatively
+ Excellent time management, attention to detail, and organizational skills
+ Strong proficiency in Excel, Word, and PowerPoint.

**Additional Information**

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem.

For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice.

1 View of their universe of potential buyers.

1 Vision for engaging each individual.

And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology.

We process 400+ billion consumer actions every single day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements.

Tvhanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC.

Epsilon is a global company with more than 9,000 employees around the world.

Epsilon has a core set of 5 values that define our culture and guide us to bring value for our clients, our people and consumers.

We are seeking candidates that align with our values, demonstrate them and make them meaningful in their day-to-day work:

+ **Act with integrity** .

We are transparent and have the courage to do the right thing.
+ **Work together to win together** .

We believe collaboration is the catalyst that unlocks our full potential.
+ **Innovate with purpose** .

We shape the market with big ideas that drive big outcomes.
+ **Respect all voices** .

We embrace differences and foster a culture of connection and belonging.
+ **Empower with accountability** .

We trust each other to own and deliver on common goals.

**Because You Matter**

YOUniverse.

A work-world with you at the heart of it!
At Epsilon, we believe people make the place.

And everything we do is designed with you in mind.

That’s why our work-world, aptly named ‘YOUniverse’ is passionate about crafting a nurturing environment that elevates your growth, wellbeing and work-life harmony.

So, come be part of a people-centric workspace where care for you is at the core of all we do.

Take a trip to YOUniverse and explore our outstanding benefits, here (https://www.epsilon.com/apac/youniverse)

**Epsilon is an Equal Opportunity Employer.**
Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.

Required Skill Profession

Other General