• Expertini Resume Scoring: Our Semantic Matching Algorithm evaluates your CV/Résumé before you apply for this job role.
India Jobs Expertini

CBS - BMC - Brand and Marketing - Web Marketing - Web Marketing Leader - Assistant Director Job Opening In Kochi – Now Hiring EY


Job description

The opportunity

The position is to lead a team in the Brand & Marketing pillar within EY shared services.

The candidate will be primarily aligned to the Global Digital Marketing team in BMC and will be working with the clients to ensure execution and optimization of the digital experience.

With a primary focus on , the scope of the role includes management and activation of content in and could include working with the Martech, Technology, Product, UX and Analytics teams.

The role will oversee management of content marketing, SEO, and web page design and publishing teams supporting global and local teams.

Your key responsibilities

  • Strategic Planning: Participate in developing and implementing web digital marketing content strategies to enhance brand visibility and drive online engagement.
  • Digital Marketing Management: Guide team in optimizing content, SEO, and page publishing.

    Manage and enhance the company’s website and landing pages to improve user experience and conversion rates.
  • Content Optimization: Lead the team in enabling stakeholders to meet marketing objectives by guiding the creation of engaging and relevant content.

    Ensure all content is optimized for search engines and adheres to brand guidelines and industry best practices.
  • Analytics and Reporting: Utilize web analytic tools to gain insights into website performance, user behavior, and campaign effectiveness, informing content optimization and decision-making.
  • Team Leadership: Lead and mentor a team of content marketing, SEO, and web design professionals, fostering a collaborative and innovative work environment.

    Drive opportunities for skill enhancement and performance improvement, including talent performance reviews.
  • Web Marketing Pillar Leadership: Provide leadership to the GDS web team, overseeing talent management, marketing KPIs, operational KPIs, and other key organizational metrics.
  • Resource Management: Ensure compliance with billing practices, optimize resource allocation, and promote operational efficiency.
  • Collaboration: Work closely with cross-functional teams, including product development, product success, UX, content leaders, and technology teams, to align marketing efforts with business objectives.
  • Stakeholder Engagement: Facilitate consistent customer engagement across global and regional teams to leverage best practices across teams wherever possible.
  • Innovation and Trends: Drive initiatives focused on automation, AI-based optimization, and process improvements for cost savings and operational efficiency.
  • Compliance and Best Practices: Ensure all marketing activities comply with legal and ethical standards, including data protection regulations.
  • Skills and attributes for success

  • Strong understanding of how digital marketing helps deliver marketing/business objectives
  • Experience with, and a strong understanding of digital channels
  • Experience with, and a strong understanding of digital content and web publishing
  • Experience working in Content Management Systems (CMS), Adobe Experience Manager is an advantage
  • Experience with and a strong understanding of Search Engine Optimization
  • Experience analyzing web analytics using tools like Adobe Analytics
  • Strong project management skills
  • Strong communication and influencing skills
  • Experience in change management
  • Demonstrate excellent US English written and verbal communication skills
  • Customer-centric, agile mindset and way-of-working
  • Ability to influence without authority, leveraging data and analytics
  • Strong focus on detail
  • Takes initiative; acting proactively in a fast-paced and highly challenging environment
  • Ability to quickly define challenges, collect input, conduct assessments, draw conclusions, and provide recommendations
  • Demonstrate skill at managing conflict toward resolution
  • Be willing to challenge the status quo using diplomacy as required
  • To qualify for the role, you must have

  • Demonstrated experience in building web marketing dashboards and guiding the team in best practices for using data to optimize web and content performance.
  • Ability to engage in technical conversations; experience with AI technology is preferred, or a strong willingness to learn.
  • A strong balance of strategic and tactical skills and experience.
  • Proven ability to manage multiple projects with a keen ability to prioritize effectively.
  • Comfortable presenting to senior leadership and stakeholders.
  • Highly organized and forward-thinking, with a proactive approach to problem-solving.
  • Ideally, you’ll also have

  • Understanding of HTML
  • Experience with visual asset management
  • Flourish or equivalent data visualization tools
  • Hands-on experience with Adobe Experience Manager Cloud and other Adobe tools
  • Technologies and Tools

  • AEM Cloud
  • Video Publishing like Brightcove
  • Crownpeak
  • Adobe Analytics
  • Marketo
  • Workfront (nice to have)
  • Basic understanding of Flourish
  • What we look for

  • Bachelor’s or master’s degree
  • Minimum 4 years of work experience in using AEM
  • Minimum 4 years of experience with SEO
  • Minimum 4 years of experience in team handling
  • What we offer

    EY Global Delivery Services (GDS) is a dynamic and truly global delivery network.

    We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy.

    From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines.

    In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe.

    We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

  • Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.

  • Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.

  • Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs
  • Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs
  • EY | Building a better working world 

    Required Skill Profession

    Advertising, Marketing, Promotions, Public Relations, And Sales Managers


    • Job Details

    Related Jobs

    WinnerBrands hiring Brand Marketing Director Job in Bengaluru, Karnataka, India
    WinnerBrands
    Bengaluru, Karnataka, India

    Unlock Your CBS BMC Potential: Insight & Career Growth Guide


    Real-time CBS BMC Jobs Trends (Graphical Representation)

    Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph here. Uncover the dynamic job market trends for CBS BMC in Kochi, India, highlighting market share and opportunities for professionals in CBS BMC roles.

    245 Jobs in India
    245
    65 Jobs in Kochi
    65
    Download Cbs Bmc Jobs Trends in Kochi and India

    Are You Looking for CBS BMC Brand and Marketing Web Marketing Web Marketing Leader Assistant Director Job?

    Great news! is currently hiring and seeking a CBS BMC Brand and Marketing Web Marketing Web Marketing Leader Assistant Director to join their team. Feel free to download the job details.

    Wait no longer! Are you also interested in exploring similar jobs? Search now: .

    The Work Culture

    An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at EY adheres to the cultural norms as outlined by Expertini.

    The fundamental ethical values are:

    1. Independence

    2. Loyalty

    3. Impartiapty

    4. Integrity

    5. Accountabipty

    6. Respect for human rights

    7. Obeying India laws and regulations

    What Is the Average Salary Range for CBS BMC Brand and Marketing Web Marketing Web Marketing Leader Assistant Director Positions?

    The average salary range for a varies, but the pay scale is rated "Standard" in Kochi. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

    What Are the Key Qualifications for CBS BMC Brand and Marketing Web Marketing Web Marketing Leader Assistant Director?

    Key qualifications for CBS BMC Brand and Marketing Web Marketing Web Marketing Leader Assistant Director typically include Advertising, Marketing, Promotions, Public Relations, And Sales Managers and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

    How Can I Improve My Chances of Getting Hired for CBS BMC Brand and Marketing Web Marketing Web Marketing Leader Assistant Director?

    To improve your chances of getting hired for CBS BMC Brand and Marketing Web Marketing Web Marketing Leader Assistant Director, consider enhancing your skills. Check your CV/Résumé Score with our free Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.

    Interview Tips for CBS BMC Brand and Marketing Web Marketing Web Marketing Leader Assistant Director Job Success

    EY interview tips for CBS   BMC   Brand and Marketing   Web Marketing   Web Marketing Leader   Assistant Director

    Here are some tips to help you prepare for and ace your CBS BMC Brand and Marketing Web Marketing Web Marketing Leader Assistant Director job interview:

    Before the Interview:

    Research: Learn about the EY's mission, values, products, and the specific job requirements and get further information about

    Other Openings

    Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.

    Dress Professionally: Choose attire appropriate for the company culture.

    Prepare Questions: Show your interest by having thoughtful questions for the interviewer.

    Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.

    During the Interview:

    Be Punctual: Arrive on time to demonstrate professionalism and respect.

    Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.

    Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.

    Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.

    Ask Prepared Questions: Demonstrate curiosity and engagement with the role and company.

    Follow Up: Send a thank-you email to the interviewer within 24 hours.

    Additional Tips:

    Be Yourself: Let your personality shine through while maintaining professionalism.

    Be Honest: Don't exaggerate your skills or experience.

    Be Positive: Focus on your strengths and accomplishments.

    Body Language: Maintain good posture, avoid fidgeting, and make eye contact.

    Turn Off Phone: Avoid distractions during the interview.

    Final Thought:

    To prepare for your CBS BMC Brand and Marketing Web Marketing Web Marketing Leader Assistant Director interview at EY, research the company, understand the job requirements, and practice common interview questions.

    Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the EY's products or services and be prepared to discuss how you can contribute to their success.

    By following these tips, you can increase your chances of making a positive impression and landing the job!

    How to Set Up Job Alerts for CBS BMC Brand and Marketing Web Marketing Web Marketing Leader Assistant Director Positions

    Setting up job alerts for CBS BMC Brand and Marketing Web Marketing Web Marketing Leader Assistant Director is easy with India Jobs Expertini. Simply visit our job alerts page here, enter your preferred job title and location, and choose how often you want to receive notifications. You'll get the latest job openings sent directly to your email for FREE!