Codezeros - SEO Specialist

<p><p><b>Key Responsibilities:</b><br/><br/></p><p>- Design, implement, and evolve comprehensive SEO strategies to improve organic visibility and traffic.<br/><br/></p><p>- Conduct on-site and off-site competitor analysis to identify opportunities and threats.<br/><br/></p><p>- Perform detailed keyword research to guide content development and optimization.<br/><br/></p><p>- Regularly optimize website content, meta tags, internal linking, and page structure to align with SEO goals.<br/><br/></p><p>- Monitor and maintain website health by performing regular technical SEO audits and recommending improvements.<br/><br/></p><p>- Develop and manage link-building strategies, including outreach, guest posts, and high-authority backlink acquisition.<br/><br/></p><p>- Collaborate with the digital marketing, content, and web development teams to align SEO </p><p>objectives with broader marketing goals.<br/><br/></p><p>- Use analytics tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs) to monitor performance, generate reports, and drive insights.<br/><br/></p><p>- Recommend and implement website performance enhancements related to page speed, mobile optimization, and user experience (UX).<br/><br/></p><p>- Track and report on key SEO metrics, including keyword rankings, traffic sources, bounce rates, and ROI.<br/><br/></p><p>- Stay informed about Google algorithm updates, SEO trends, and industry best practices.<br/><br/></p><p>- Propose content changes or new content strategies to align with evolving SEO and audience Skills & Qualifications:</b></p><p><br/></p>- Proven experience in an SEO-focused role .<br/><br/></p><p>- Strong knowledge of on-page, off-page, and technical SEO best practices.<br/><br/></p><p>- Experience with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.<br/><br/></p><p>- Experience in keyword research, content optimization, and link-building.</p><br/></p> (ref:iimjobs.com)