Data Analytics Reporting Lead

Job description

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is an agile innovation hub of Omnicom Group, a leading global marketing and corporate communications company.

Guided by the principles of Knowledge, Innovation, and Transformation, OGS is designed to deliver scalable, customized, and contextualized solutions that meet the evolving needs of our Practice Areas within Omnicom.

OGS India plays a key role for our group companies and global agencies by providing stellar products, solutions, and services in the areas of Creative Services, Technology, Marketing Science (Data & Analytics), Advanced Analytics, Market Research, Business Support Services, Media Services, and Project Management.

We currently have 4000+ awesome colleagues in OGS India who are committed to solving our clients’ pressing business issues.

We are growing rapidly and looking for talented professionals like you to be part of this journey.

Let us build this, together!

About Our Agency Snow Companies

The first and largest global patient engagement agency, innovating direct-to-patient marketing since 2001.

Our core business focuses on partnering with biotech and pharma brands to connect with real patients and caregivers to design and implement direct-to-patient initiatives.

Whether we’re building connections between brands and their patients or crafting compliant, patient-facing communications, we create content that enlightens and empowers.

No other agency has made a bigger impact on the lives of patients around the world.

Why Join Us?

At Omnicom Health, you’re not just starting a job—you’re becoming part of something bigger.

As one of the largest and most specialized global healthcare networks, we’re dedicated to building the ideas and solutions of tomorrow.

Your career here is about growth, impact, and the chance to shape the future of healthcare.

Every day, the work you do will contribute to a greater cause, making a real difference in people’s lives.

JOB SUMMARY

• The Data Analytics Reporting Lead will play a key role in providing campaign analytics to help Snow’s healthcare clients make informed marketing decisions, measure program success, and tell a business impact story.
  
  

• The person in this role should support the team in insight and requirement gathering from stakeholders and bring those insights to Strategy & Insights leadership.
  
  

• All members of the this team are expected to provide excellent customer service.
  
  

• This position will support the development and communication of key metrics & analysis for Snow’s omnichannel direct-to-patient marketing programs which may include direct mail, email, live events, call centers, mentor programs, texting, digital media, and social media.
  
  

• The Data Analytics Reporting Lead reports to Strategy and Insights leadership.

The Data Analytics Reporting Lead must be able to perform the following essential duties and functions:

• Obtain a functional understanding of the use of Snow’s systems and applications.
  
  Export, consolidate, and analyze data sets from multiple marketing/database platforms.
  
  

• Audit data for consistency, accuracy, completeness, and regulatory adherence.
  
  Identify key insights and make strategic recommendations based on findings from data analysis.
  
  

• Utilize excellent writing skills and independent judgment to condense information quickly and present analysis and conclusions in an efficient, logical manner.
  
  Must be able to utilize discretion and judgment and think through the lens of what clients and accounts need.

• Independently produce weekly/monthly/quarterly/EOY & ad hoc reports and dashboards to tell the story of a campaign effectively and efficiently with minimal oversight and errors.

• Monitor and track key email marketing metrics including delivery, open rates, click rates, conversion, and opt-outs.

• Generate insightful visualizations to depict trends in data and inform recommendations.

• Demonstrate a holistic understanding of both multi- and omnichannel marketing strategies by guiding their implementation to optimize engagement and increase audience retention.

• Partner with key internal stakeholders, including account services, event management, call centers, digital, technology solutions, and database management to design and implement measurement plans for direct-to-patient marketing programs.

• Independently prepare for, run and present all client work within the analytics umbrella.

• Consistently and confidently interact with clients and advise them, while keeping manager informed before and afterward.

• While keeping supervisor informed, drive timelines and next steps with account team, project management team, and shared services team, operating with a full understanding of the project.

• Own and understand client and patient-specific insights, wants, and needs and incorporate them into briefs and client work with little to no coaching and supervision while keeping supervisor informed.

• Develop company benchmark goals and case studies.

• Provide technical guidance to Senior Marketing Analytics Managers I and II and MarketingAnalytics Managers

• Regularly provide solutions to manager, teammates, and clients

• Collaborate positively with clients and teammates.

Required Skill Profession

Mathematical Science Occupations