Implementation and Analytics Specialist
The role of Implementation and Analytics Specialist is pivotal in driving marketing and product success by ensuring accurate analytics implementation, campaign tracking, and insightful reporting.
This specialist enables data-driven decision-making through robust tagging, QA, and measurement practices.
Key Responsibilities:
- Support day-to-day analytics implementation tasks
- Collaborate with product teams during new launches
- Work closely with marketing teams to enable accurate tracking for campaigns
- Perform rigorous QA of tracking implementations using GA4 and Segment
- Support reporting needs through dashboard configuration and ad hoc data pulls
- Assist in identifying data gaps and help surface actionable insights
Required Skills and Qualifications:
- Proven expertise in GA4 implementation and tag validation processes
- Working knowledge of Segment.io for event tracking and data routing
- Strong understanding of marketing measurement and user behavior analytics
- High attention to detail with a structured QA mindset
- Ability to collaborate effectively with external product and marketing teams
This role requires minimum 5 years of experience in a digital analytics or implementation role.
The ideal candidate will have deep technical knowledge of GA4 and Segment.io, strong QA discipline, and ability to generate meaningful reports and insights from digital data.