Implementation & Analytics Expert
This role drives business success by ensuring precise analytics implementation, campaign tracking, and insightful reporting.
Key Responsibilities
- Support ongoing day-to-day analytics tasks to meet business requirements.
- Collaborate with product teams during new launches to guarantee data readiness.
- Work closely with marketing teams to enable accurate campaign tracking.
- Conduct rigorous QA of tracking implementations using GA4 and Segment.
- Support reporting needs through dashboard configuration and ad hoc data pulls.
- Assist in identifying data gaps and help surface actionable insights.
- Ensure alignment of tagging strategy across stakeholders and platforms.
Required Skills & Competencies
- Proven expertise in GA4 implementation and tag validation processes.
- Working knowledge of Segment.io for event tracking and data routing.
- Strong understanding of marketing measurement and user behavior analytics.
- High attention to detail with a structured QA mindset.
- Ability to collaborate effectively with external product and marketing teams.
- Strong communication and documentation skills.