<p><p><b>Data Science Analyst - Media Analytics</b><br/><br/><b>Experience :</b> 7-8 years<br/><br/><b>Location :</b> Bangalore (Onsite)<br/><br/>The candidates who can join within 30 days may only apply <br/><br/><b>Job summary :</b><br/><br/>We are looking for a Senior Data Science Analyst with strong expertise in Media Analytics and a proven track record in Marketing Mix Modeling (MMM).
The role will be responsible for delivering actionable insights, evaluating marketing effectiveness, and driving data-backed recommendations to optimise media investments.
<br/><br/><b>Key Responsibilities :</b></p><p><br/>- Lead the design, development, and implementation of Marketing Mix Models to evaluate media/channel effectiveness.<br/></p><p><br/></p><p>- Analyze large-scale marketing, consumer, and business performance datasets to provide actionable insights.<br/></p><p><br/></p><p>- Partner with business, marketing, and analytics teams to define measurement frameworks and KPIs.<br/></p><p><br/></p><p>- Translate advanced statistical analyses into clear, business-focused insights and Stay updated with latest trends in marketing analytics, measurement methodologies, and tools.<br/></p><p><br/></p><p>- Mentor and guide junior analysts in media analytics and MMM best practices.
<br/><br/><b>Required Skills & Experience :</b></p><p><br/>- 7-8 years of experience in Data Science/Analytics with a strong focus on media measurement and marketing effectiveness.<br/></p><p><br/></p><p>- Hands-on expertise in Marketing Mix Modeling (MMM) using statistical and ML techniques.<br/></p><p><br/></p><p>- Strong knowledge of econometric modeling, attribution, and experimental design.<br/></p><p><br/></p><p>- Proficiency in tools such as Python, R, SQL, and visualization platforms Strong communication skills to simplify complex analysis for senior stakeholders.</p><br/></p> (ref:hirist.tech)