<p></p><p><b>Data Science Analyst - Media Analytics</b><br/><br/><b>Location :</b> Bangalore (Onsite)<br/><br/><b>Notice Period :</b> Candidates who can join within 30 days may only apply<br/><br/><b>Job Summary :</b></p><p></p><p><b><br/></b></p>We are looking for a Senior Data Science Analyst with strong expertise in Media Analytics and a proven track record in driving marketing measurement and optimization.
The role will be responsible for delivering actionable insights, evaluating marketing effectiveness, and driving data-backed recommendations to optimize media investments.<br/><br/><b>Required Skills & Experience :</b><p></p><p></p><p><b><br/></b></p>- 7 to 8 years of experience in Data Science/Analytics with a strong focus on media measurement, marketing effectiveness, and performance optimization.<br/><br/><p></p><p>- Hands-on expertise in advanced statistical modeling, attribution, and experimental design.<br/><br/></p><p>- Proficiency in tools such as Python, R, SQL, and visualisation platforms (Tableau/Power BI).<br/><br/></p><p>- Experience in Media Mix Modeling (MMM) is a plus.<br/><br/><b>Key Responsibilities :</b></p><p></p><p><b><br/></b></p>- Lead the design, development, and implementation of media analytics solutions to evaluate channel and campaign effectiveness.<br/><br/><p></p><p>- Analyze large-scale marketing, consumer, and business performance datasets to generate actionable insights.<br/><br/></p><p>- Partner with business, marketing, and analytics teams to define measurement frameworks and KPIs.<br/><br/></p><p>- Translate advanced statistical analyses into clear, business-focused insights and recommendations.<br/><br/></p><p>- Stay updated with the latest trends in media analytics, measurement methodologies, and tools.<br/><br/></p><p>- Mentor and guide junior analysts in media analytics and advanced measurement techniques.</p><br/><p></p> (ref:hirist.tech)