Digital Analytics & Monitoring Specialist (Data & Performance-Focused)

Core Role: Track, measure, and optimise based on analytics for a client based in the finance sector.
SEO / SMO Responsibilities:
SEO (Analytical Side):
Keyword tracking & ranking reports for campaign-related terms.
Monitor website/social traffic sources and CTR from organic posts.
Audit SEO health of linked content (landing pages, microsites, YouTube, etc.).
Suggest optimisation opportunities based on data.
SMO (Analytical Side):
Track engagement metrics (likes, shares, saves, CTR, impressions).
Run competitor benchmarking (how their content performs in search & social).
Generate monthly insights on which hashtags, content types, or posting times yield the best performance.
Recommend adjustments to improve campaign ROI.
Baseline Setup (Month 1):  Establish key KPIs, dashboards, and benchmarks.
Monthly Reports:
Detailed analytics covering reach, impressions, engagement, CTR, follower growth, and SEO keyword performance.
Visual dashboards (charts, graphs) for client-facing reports.
Final 3-Month Report:
Comprehensive review of all digital media KPIs.
ROI & cost-benefit analysis of campaigns.
Strategic recommendations for scaling.