Core Role: Track, measure, and optimise based on analytics for a client based in the finance sector.
SEO / SMO Responsibilities:
SEO (Analytical Side):
- Keyword tracking & ranking reports for campaign-related terms.
- Monitor website/social traffic sources and CTR from organic posts.
- Audit SEO health of linked content (landing pages, microsites, YouTube, etc.).
- Suggest optimisation opportunities based on data.
SMO (Analytical Side):
- Track engagement metrics (likes, shares, saves, CTR, impressions).
- Run competitor benchmarking (how their content performs in search & social).
- Generate monthly insights on which hashtags, content types, or posting times yield the best performance.
- Recommend adjustments to improve campaign ROI.
- Baseline Setup (Month 1): Establish key KPIs, dashboards, and benchmarks.
- Monthly Reports:
- Detailed analytics covering reach, impressions, engagement, CTR, follower growth, and SEO keyword performance.
- Visual dashboards (charts, graphs) for client-facing reports.
- Final 3-Month Report:
- Comprehensive review of all digital media KPIs.
- ROI & cost-benefit analysis of campaigns.
- Strategic recommendations for scaling.