Urgent! Digital Marketing Lead - LinkedIn marketing Job Opening In Bengaluru – Now Hiring Sonata Software
Role Overview
We are seeking a hands-on and performance-driven Digital Marketing Lead to manage and scale our digital marketing initiatives, with a strong focus on LinkedIn campaigns, other paid media channels, organic platforms, and SEO-driven campaigns.
You will be responsible for planning, executing, and optimizing both paid and organic digital campaigns to generate qualified leads.
The ideal candidate should have deep expertise in LinkedIn marketing — including paid ads and organic content — along with experience managing campaigns across Facebook, Instagram, Google Ads, and Twitter/X.
A solid understanding of SEO, SEM, and performance analytics is essential to succeed in this role.
Key Responsibilities
1.
LinkedIn Campaigns, Organic Strategy & Paid Ads (Primary Focus)
Plan, execute, and manage end-to-end LinkedIn marketing — including paid ads (sponsored content, InMail, lead-gen campaigns) and organic content strategy.
Collaborate with the content team to ideate, schedule, and publish organic posts to build brand presence and thought leadership.
Optimize targeting, creatives, and messaging to maximize CTR, CPL, and engagement.
Monitor LinkedIn performance, track audience insights, and deliver data-driven recommendations.
2.
Digital Campaign Execution & Organic Content (Other Channels)
Plan and manage multi-channel paid campaigns across Facebook, Instagram, Google Ads, and Twitter/X.
Work closely with the content and design teams to ideate and publish organic posts across relevant platforms to drive brand engagement.
Ensure consistent messaging, brand tone, and visual identity across paid and organic initiatives.
Support remarketing and retargeting efforts to improve conversions and nurture leads.
3.
Performance Tracking & Reporting
Build and maintain real-time dashboards to track KPIs — impressions, CTR, CPL, engagement, MQLs, and ROI — with specific focus on LinkedIn campaign performance.
Use tools like LinkedIn Campaign Manager, Google Analytics, Tag Manager, Search Console, and SEMRush for campaign insights.
Monitor organic LinkedIn metrics — follower growth, post engagement, and content reach — and identify opportunities for improvement.
Share weekly and monthly reports with leadership, highlighting LinkedIn campaign ROI and pipeline contribution.
4.
Conversion Optimization
Run A/B testing for LinkedIn ads, creatives, messaging, and landing pages to improve conversions and lead quality.
Analyze LinkedIn audience insights to refine ad targeting and improve CTR and CPL.
Test organic content formats (e.g., carousels, polls, videos) to increase engagement and follower growth.
Collaborate with content and design teams to continuously improve ad performance and organic reach on LinkedIn.
5.
SEO & SEM
Develop and execute a comprehensive SEO strategy aligned with business goals.
Manage on-page SEO: meta tags, structured data, URL structures, internal linking, and content optimization.
Oversee off-page SEO: backlink acquisition, authority building, and partnership outreach.
Collaborate with developers to enhance technical SEO: page speed optimization, mobile responsiveness, schema markup, and Core Web Vitals.
Research and implement targeted keyword strategies to improve rankings and organic visibility.
Align SEO efforts with SEM campaigns for unified messaging and better search engine performance.
Leverage SEMRush for comprehensive keyword research, competitor analysis, site audits, and SEO performance tracking to improve search rankings and organic visibility
6.
Cross-Team Collaboration
Work with content and design teams to deliver cohesive marketing campaigns.
Coordinate with agencies and vendors for campaign scaling and execution when required.
Qualifications & Skills
Must-Have Expertise
8+ years of experience in digital marketing, preferably in IT services or B2B.
Strong expertise in LinkedIn Campaign Manager — both paid campaigns and organic content strategy.
Proven success in B2B LinkedIn lead generation and growing organic engagement.
Hands-on experience with Facebook Ads, Google Ads, and Meta Business Suite.
Proficiency with Google Analytics, Tag Manager, Search Console, and SEMRush.
Strong MS Excel-based analysis skills (PivotTables, VLOOKUP/XLOOKUP, macros preferred).
Experience in A/B testing, conversion rate optimization, and LinkedIn audience segmentation.
Familiarity with CRM platforms like HubSpot or Dynamics.
Comfortable using AI-driven tools (e.g., ChatGPT, CoPilot) for ad copy, content creation, and optimization.
Advertising, Marketing, Promotions, Public Relations, And Sales Managers
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Real-time Digital Marketing Jobs Trends in Bengaluru, India (Graphical Representation)
Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Digital Marketing in Bengaluru, India using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 105038 jobs in India and 5725 jobs in Bengaluru. This comprehensive analysis highlights market share and opportunities for professionals in Digital Marketing roles. These dynamic trends provide a better understanding of the job market landscape in these regions.
Great news! Sonata Software is currently hiring and seeking a Digital Marketing Lead LinkedIn marketing to join their team. Feel free to download the job details.
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An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Sonata Software adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Digital Marketing Lead LinkedIn marketing Jobs India varies, but the pay scale is rated "Standard" in Bengaluru. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Digital Marketing Lead LinkedIn marketing typically include Advertising, Marketing, Promotions, Public Relations, And Sales Managers and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
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Here are some tips to help you prepare for and ace your job interview:
Before the Interview:To prepare for your Digital Marketing Lead LinkedIn marketing interview at Sonata Software, research the company, understand the job requirements, and practice common interview questions.
Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Sonata Software's products or services and be prepared to discuss how you can contribute to their success.
By following these tips, you can increase your chances of making a positive impression and landing the job!
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