Role: Sr. Manager – QA & Analytics
Purpose of the Role
To lead the QA and Analytics functions supporting multiple digital marketing teams (AdOps, Programmatic, Search & Social).
The person will ensure delivery quality, data accuracy, and actionable insights through strong team management and process excellence.
Team Scope
- QA Team: Reviews and audits tasks delivered by AdOps, Programmatic, and Search/Social teams.
Drive quality and ensure no errors in client delivery - Analytics Team: Collaborate with Atidiv's central Analytics team to build dashboards, own and deliver all client and internal team reports, conduct ad-hoc data analysis to generate insights.
Core Responsibilities
- Own the quality metric across all accounts to ensure error free delivery
- Build and manage QA frameworks and review processes across functions.
- Ensure adherence to SOPs and track error trends for performance improvement.
- Lead analytics projects – dashboard creation, data accuracy, and insights generation.
- Partner with operations leadership to translate data into performance actions.
- Manage and mentor 10–15 member teams (QA + Analytics combined).
- Drive automation and standardization of reporting where possible.
Ideal Candidate Profile
- 7–10 years total experience, with at least 3+ years in team leadership.
- Background in digital marketing operations / outsourcing setup.
- Deep understanding of AdOps, Programmatic, Search, and Social workflows.
- Strong analytical skills – experience with Looker Studio, Power BI, or Tableau would be a plus
- Hands-on with QA frameworks and error analysis.
- Excellent communication and stakeholder management skills.
Bonus / Nice-to-Have
- Experience with process automation tools (Zapier, Make, or VBA).
- Exposure to offshore delivery and global client engagement.
- Proven track record of improving team efficiency and accuracy.