Role Overview
Drive customer retention and lifetime value through strategic email and WhatsApp marketing campaigns.
Develop automated workflows and personalized messaging that nurtures D2C customers throughout their journey.
Key Responsibilities
● Campaign Strategy & Development
- Develop comprehensive email and WhatsApp marketing strategies for D2C brands
- Create customer lifecycle campaigns (welcome, abandoned cart, post-purchase, winback)
- Design behavioral trigger campaigns based on customer actions and preferences
- Implement segmentation strategies for personalized messaging
● Content Creation & Optimization
- Write compelling email copy and WhatsApp messages that drive engagement
- Develop A/B testing frameworks for subject lines, content, and send times
- Create responsive email templates and WhatsApp message formats
- Optimize content for deliverability and engagement rates
● Platform Management
- Manage email marketing platforms (Mailchimp, Klaviyo, SendinBlue)
- Set up and optimize WhatsApp Business API integrations
- Implement automation workflows and customer journey mapping
- Monitor platform performance and troubleshoot technical issues
● Performance Analysis
- Track and analyze email and WhatsApp campaign performance metrics
- Generate detailed reports on engagement, conversion, and revenue attribution
- Identify optimization opportunities and implement improvements
- Monitor list health, deliverability, and compliance requirements
Key Performance Indicators
● Email campaign performance (open rates, click rates, conversion rates, revenue)
● WhatsApp engagement metrics and conversion attribution
● List growth rate and subscriber lifetime value
● Automation workflow effectiveness and optimization results
● Client retention rate improvement and revenue attribution
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