ETML by McKinsey Senior Manager/Specialist Performance Marketing Marketplaces

Job description

<p>ETML (a subsidiary of Mckinsey)-Sr. Manager (Specialist), Performance Marketing (Marketplaces) </p><p><br/></p><p>Do you want to work on complex and pressing challenges-the kind that bring together curious, ambitious, and determined leaders who strive to become better every day?

If this sounds like you, you've come to the right place.

<br/><br/><b>Your Impact </b><br/><br/>As commerce ecosystems become increasingly AI-driven, we are looking for a Senior Manager - Performance Marketing (Marketplaces Specialist) to help brands scale in the world's most dynamic marketplaces such as Amazon, Flipkart, TikTok, Walmart and beyond.

This role is about ensuring our clients win the algorithm and dominate the digital shelf.

As a marketplace expert, you will join McKinsey's Digital Marketing hub (DMH) and will be part of our client service team to take ownership of a workstream and solve some of the toughest challenges our clients face.

- <br/><br/><b>Responsibilities: </b><br/><br/>1.<b> Strategy & Leadership </b><br/><br/>- Own the end-to-end growth strategy for client brands on marketplaces.

<br/><br/>- Build platform-specific and category-level strategies tailored to marketplace dynamics and brand objectives.

<br/><br/>- Lead a team of marketplace specialists and analysts to deliver measurable impact.

<br/><br/>2.

<b>AI-Driven Performance Marketing </b><br/><br/>- Deep expertise in performance marketing and PDP optimization, with a focus on how AI algorithms drive visibility and conversion.

<br/><br/>- Leverage marketplace intelligence tools like Pacvue, Helium10, JungleScout, ROI Hunter to power smarter bidding, product positioning, and competitor analysis.

<br/><br/>- Experience scaling strategies by turning data into intelligence with automation and machine learning.

<br/><br/>- Strong knowledge of Google, Meta, and performance media, with an understanding of how AI-based targeting and creative optimization are reshaping campaign performance.

<br/><br/>3.

<b>Marketplace Advertising & Optimization </b><br/><br/>- Drive campaigns across Amazon Sponsored Ads, DSP, Flipkart Ads, Myntra Ads, and Nykaa Marketing platforms.

<br/><br/>- Optimize campaigns for ACOS, ROAS, visibility, and new customer acquisition while ensuring profitability.

<br/><br/>- Analyze category dynamics, search algorithms, and competitor activity to uncover growth opportunities.

<br/><br/>4.

<b>Client & Business Impact </b><br/><br/>- Act as a trusted partner for CXO-level stakeholders, aligning recruitment strategies with business growth objectives.

<br/><br/>- Present insights, reviews, and AI-driven recommendations to deliver sustained impact.

<br/><br/>- Own P&L responsibility for assigned accounts and ensure delivery of business outcomes.

<br/><br/>5.

<b>Cross-Functional Collaboration </b><br/><br/>- Partner with creative, analytics, and product teams to execute data-led campaigns.

<br/><br/>- Work with marketplace account managers to test beta programs, leverage promotions, and capture first-mover advantage.

<br/><br/>- You will be based in Gurgaon and will be part of the ETML Team (subsidiary of McKinsey & Co.) which is a part of the Growth, Marketing and Sales practice.

ET Medialabs (ETML) was one of India's leading performance marketing and analytics agency, acquired by McKinsey in early 2025.

The Growth, Marketing & Sales Practice strives to help clients in both consumer and business-to-business environments on a wide variety of marketing and sales topics.

</p><p><br/></p><p>- The mission of this practice is to help clients achieve marketing-driven profit growth.

Our clients benefit from our experience in core areas of marketing such as branding, customer insights, marketing ROI, digital marketing, CLM pricing, and sales and channel management.

<br/><br/><b>Your Growth </b><br/><br/>Driving lasting impact and building long-term capabilities with our clients is not easy work.

You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward.- <br/><br/>In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible.

Your colleagues-at all levels-will invest deeply in your development, just as much as they invest in delivering exceptional results for clients.

Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won't find anywhere else.

<br/><br/><b>When you join us, you will have: </b><br/><br/><b>Continuous learning: </b>Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development.

The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.

<br/><br/><b>A voice that matters: </b>From day one, we value your ideas and contributions.

You'll make a tangible impact by offering innovative ideas and practical solutions.

We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.

<br/><br/><b>Global community:</b> With colleagues across 65+ countries and over 100 different nationalities, our firm's diversity fuels creativity and helps us come up with the best solutions for our clients.

Plus, you'll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.

<br/><br/><b>World-class benefits: </b>On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

<br/><br/><b>Your Qualifications and Skills </b><br/><br/>1.

4-8 years of experience in Performance Marketing with a strong focus on marketplaces (Amazon, Flipkart, TikTok, Walmart and beyond).

<br/><br/>2.

Proven expertise in AI-powered commerce marketing, marketplace tools (Pacvue, Helium10, JungleScout, ROI Hunter), and automation-driven optimization.

<br/><br/>3.

Strong analytical skills with proficiency in Excel, SQL, and data visualization tools.

<br/><br/>Solid understanding of e-commerce algorithms, PDP optimization, bidding strategies, and digital shelf management.

<br/><br/>4.

Excellent client and stakeholder management skills with prior CXO-level exposure.

<br/><br/>5.

Team leadership experience with a proven ability to build and mentor high-performing teams.

</p> (ref:iimjobs.com)

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers