Job Post: General Manager - WTF Amplify
Witness The Fitness Pvt Ltd is hiring a General Manager to lead and scale our media and brand partnerships vertical - WTF Amplify.
About WTF
Witness The Fitness (WTF) operates 50+ technology-enabled gyms across North India, serving 25,000+ active members.
Our gyms are powered by proprietary AI systems (WTF OS) that manage operations, member engagement, and revenue optimization.
About WTF Amplify
WTF Amplify is our marketing and media partnerships division that:
- Manages brand collaborations and sponsorships across our gym network
- Executes marketing campaigns for fitness and wellness brands
- Creates content and manages influencer partnerships
- Organizes events and community activations
- Handles performance marketing for external clients
Employment Type: Full-time
Key Responsibilities
Business Growth & Revenue
- Lead the scaling of Amplify to ₹1 Cr/month revenue
- Develop and execute growth strategy across all revenue streams
- Acquire and manage brand partnership clients and retainer accounts
- Build and optimize pricing models and service packages
- Own P&L responsibility for the vertical with margin accountability
Team Leadership
- Build and lead a team of 10-15 professionals across sales, creative, account management, and events
- Set clear KPIs, performance metrics, and incentive structures
- Establish processes for client servicing, content production, and campaign execution
- Foster a high-performance culture aligned with company values
Client Management
- Develop relationships with CMOs and brand heads in the fitness/wellness ecosystem
- Lead pitch development and contract negotiations for key accounts
- Ensure excellent client servicing and retention
- Identify new partnership opportunities and revenue streams
Operations & Strategy
- Design operational processes and SOPs for scalable delivery
- Integrate Amplify activities with other WTF verticals (Gyms, Academy, Everyday, Reboot)
- Leverage WTF's gym network and member base for unique value propositions
- Report on performance, forecasts, and strategic initiatives to leadership
Required Qualifications
Experience:
- 8-12 years in marketing, advertising, media sales, or brand partnerships
- Minimum 3-5 years in leadership roles managing teams of 8+ people
- Proven track record of revenue generation and P&L management (₹10+ Cr)
- Experience in client-facing roles with demonstrated ability to close deals
Skills & Expertise:
- Strong understanding of brand marketing, media sales, or advertising agency operations
- Experience in the fitness, wellness, health, or lifestyle sectors (preferred)
- Excellent communication and presentation skills
- Strategic thinking combined with hands-on execution capability
- Proficiency with data analytics and performance metrics
Education:
- MBA or equivalent from recognized institution (preferred)
- Degree in Marketing, Business, Communications, or related field
What We Offer
Compensation:
- Competitive salary package based on experience
- Performance-based incentives tied to revenue achievement
- ESOP participation
Growth Opportunity:
- Full P&L ownership of a high-potential business vertical
- Direct reporting to CEO with significant autonomy
- Opportunity to build and lead a growing team
- Exposure to multi-vertical business operations and AI-driven systems
Work Environment:
- Fast-paced, data-driven organization
- Access to established infrastructure (50+ gyms, 25K+ member base)
- Collaborative work with tech, operations, and other business teams
- Professional development and learning opportunities
Ideal Candidate Profile
You would be an excellent fit if you:
- Have successfully scaled marketing/media businesses or verticals
- Enjoy building teams and developing talent
- Are comfortable with targets and performance accountability
- Can balance strategic planning with day-to-day execution
- Thrive in entrepreneurial, fast-moving environments
- Have strong networks in the brand/agency ecosystem
Application Process
To apply, please send:
- Updated CV/resume
- Brief cover letter outlining:
- Your relevant experience in revenue-generating roles
- Specific examples of business growth you've driven
- Why you're interested in this opportunity
Email: careers@wtfgyms.com
Subject Line: Application - Head of Marketing & Partnerships
Selection Process:
- Initial screening and discovery call
- Detailed interview with case discussion
- Meeting with senior leadership team
- Final discussion and offer
Timeline: We are interviewing on a rolling basis.
Early applications are encouraged.
About Our Work Culture
WTF operates with:
- Data-driven decision making - All initiatives are tracked and measured
- Ownership mindset - Team members take full responsibility for their domains
- Execution excellence - We value speed, quality, and results
- Technology leverage - AI and automation are integral to our operations
Company Information
Witness The Fitness Pvt Ltd
Registered Office: Noida, Uttar Pradesh
Website: wtfgyms.com
Industry: Fitness & Wellness Technology
For queries, contact: careers@wtfgyms.com