We are looking for a GTM Program Manager to join our Sales Strategy & Operations team, focused on driving high-impact go-to-market initiatives across our cybersecurity portfolio.
This role is ideal for someone with a strong background in program management, sales strategy, or product marketing, who thrives at the intersection of strategy and execution.
You'll work closely with cross-functional teams—including product, marketing, sales, and operations—to ensure that every GTM initiative lands with precision, clarity, and measurable impact.
Responsibilities:
Develop and Execute GTM Strategies
- Collaborate with product and marketing teams to define target audiences, value propositions, and key messaging.
- Create and manage detailed GTM plans, including timelines, milestones, and resource allocation.
- Coordinate cross-functional teams to ensure seamless execution of launch activities.
Program Management
- Oversee all aspects of GTM programs, from planning to post-launch analysis.
- Track and report on program progress, identifying and mitigating risks.
- Ensure adherence to deadlines and budget constraints.
Cross-Functional Collaboration
- Facilitate communication and alignment between product, marketing, sales, and operations teams.
- Lead regular meetings and provide updates to stakeholders.
- Foster a collaborative and results-oriented environment.
Market Analysis and Competitive Intelligence
- Conduct market research to understand customer needs, competitive landscape, and industry trends.
- Analyze GTM program performance and identify areas for improvement.
- Provide insights and recommendations to optimize future GTM strategies.
Enablement and Training
- Develop and deliver sales enablement materials and training programs.
- Ensure that sales and support teams are equipped with the necessary knowledge and resources.
- Monitor and measure the effectiveness of training efforts.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Proven experience (5 years) in program management, preferably in a GTM or product launch environment.
- Strong understanding of marketing and sales principles.
- Excellent project management skills, with the ability to manage multiple projects simultaneously.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Proficiency in project management and collaboration tools (e.G., Asana, Jira, Slack).
- Proficiency in sales tools (e.G., Salesforce, Clari, Power BI).
- Experience with data visualization tools (e.G., Power BI, Tableau) and the ability to translate data into actionable insights.
Familiarity with AI-powered tools for automation, productivity, or analytics.
Candidate Profile:
- Strategic Thinker – Translates business goals into actionable GTM strategies;
proactively identifies opportunities and gaps. - Results-Oriented – Delivers measurable business impact with strong ownership and accountability.
- Collaborative Leader – Aligns cross-functional teams and influences outcomes without authority.
- Organized and Detail-Oriented – Manages complex programs with precision and focus.
- Adaptable and Agile – Thrives in dynamic environments and champions continuous improvement.
- Analytical – Makes data-informed decisions and turns insights into execution.
- Customer-Focused – Centers all GTM initiatives around solving real-world customer problems in cybersecurity.
Preferred Backgrounds:
- Product Marketing or GTM roles in cybersecurity or enterprise tech
- Sales Strategy, Sales Ops, or RevOps professionals supporting GTM programs
- Program Managers in SaaS, product, marketing, or operations
- Management Consultants with experience in GTM, org design, or tech
- Exposure to cloud security, SASE, XDR, or network security product lines
- Experience engaging with CROs, CMOs, or Product leadership