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Urgent! Head of Digital Content and Engagement Job Opening In India, India – Now Hiring Drishti Group

Head of Digital Content and Engagement



Job description

Reports to: Chief Marketing Officer (CMO)


Job purpose: Lead and drive Drishti IAS’s digital video and social media ecosystem by formulating and executing high-impact strategies across YouTube and major social platforms to build engagement, growth, brand visibility, and innovation across YouTube, Instagram, Facebook, LinkedIn, X (Twitter), Snapchat, Threads, and emerging media.


Primary responsibilities:

  • Develop and implement a unified YouTube and social media strategy aligned with marketing and brand objectives.
  • Oversee all YouTube channels (IAS, PCS, CUET, CLAT, etc.) for strategic growth, optimized publishing, and performance tracking.
  • Lead organic and paid initiatives across Instagram, Facebook, LinkedIn, X, Snapchat, Threads, and other upcoming platforms.
  • Drive content innovation via shorts, reels, live sessions, explainers, and collaborations to maximize reach and learner engagement.
  • Analyze platform data and insights to guide strategy, improve ROI, and identify emerging digital opportunities.
  • Collaborate with Academics, Marketing, Tech, and Creative for cross-platform alignment and brand consistency.
  • Build, mentor, and manage a high-performing digital content team (strategists, editors, community managers).
  • Ensure consistent brand voice and communication across social touchpoints.
  • Track competitors and industry trends to identify best practices and innovations.
  • Represent digital initiatives in leadership meetings and align with organizational goals.


Specific knowledge and skills:

  • In-depth understanding of YouTube/social algorithms, SEO, and content analytics.
  • Proven ability to scale multi-channel, multilingual video ecosystems.
  • Strong grasp of digital storytelling, brand communication, and audience psychology.
  • Hands-on with YouTube Studio, Google Analytics, Meta Business Suite, Sprout Social, TubeBuddy/VidIQ.
  • Excellent leadership, analytical, and cross-functional coordination skills.
  • Strong written and verbal communication with a creative outlook.
  • Familiarity with emerging digital trends, AI-driven tools, and new media platforms.


Major KRAs:

  • Growth in subscribers, followers, and engagement across platforms.
  • Improvement in watch time, reach, and audience retention.
  • Successful integration of multi-platform content and campaigns.
  • Data-driven content performance and ROI improvement.
  • Strengthened brand positioning and digital thought leadership.
  • Team efficiency and creative output quality.


Qualification and experience:

  • Minimum qualification: Graduate.
  • Preferred qualification: MBA or Master’s in Marketing, Digital Media, or Business Management.
  • Minimum experience: 8–10 years in Digital Marketing, YouTube Strategy, or Social Media Leadership, including 3+ years in a senior management role.
  • Relevant experience: EdTech, media, or large content-led organizations preferred.
  • Target organizations: Leading EdTech firms, digital media houses, or content marketing agencies.



Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers



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