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Urgent! Hindustan Times - Programmatic Lead - AdTech Domain Job Opening In Gurgaon – Now Hiring HT DIGITAL STREAMS LIMITED
<p><i><u><b>Company - HT Digital - Delhi NCR (On-site)</b></u></i><br/><br/>HT Digital Streams is looking for an experienced professional (6+ years) to drive ad tech strategy, pricing, and monetization across platforms.
The role spans platform pricing, audience selling (CDP), ad innovation, automation, and campaign performance optimization.
You'll lead cross-functional projects, benchmark industry trends, deploy new ad formats, and partner with tech teams to enhance platform Responsibilities:</u></b><br/><br/>1-<b> Platform Pricing</b><br/><br/>- Work on the Pricing Cell for Direct sales, and drive pricing across products.<br/><br/>- Drive overall platform pricing growth by ensuring the right mix of ads from various business units & ad innovations across products<br/><br/>2- <b>Supporting Audience Selling Business (Customer Data Platform/CDP)</b><br/><br/>- Drive the product roadmap for the CDP platform to enable sales<br/><br/>- Competition benchmarking on CDP offering across the industry, and bridging the gap between Client expectations & product delivery<br/><br/>- Program managing data enrichment activity to ensure campaign performance<br/><br/>3- <b>Industry Benchmarking, Ad Innovation & development</b><br/><br/>- Deployment of New/innovative Ad units & Pricing (CPM) which help improve CTR and/or absolute revenue through better CPMs<br/><br/>- Adoption rate of these New/innovative Ad units<br/><br/>- Video Ads : Understanding the competitive landscape/Opportunity size, Creating the inventory & GTM deck for rollout leading to monetisation<br/><br/>- Global Competition benchmarking on new ad formats/revenue models<br/><br/>4- <b>Automation projects with in-house teams & external partners</b><br/><br/>- Programmatic pricing by geography & platform<br/><br/>- Audience related: Cohort automation for CTR delivery<br/> <br/>- New partner/capability identification/integration for Revenue uplift for Programmatic, Audience & Ad Ops<br/><br/>5-<b>Campaign performance KPIs/ Operational Metrics</b><br/><br/>- Ad ratio, Viewability, CTR, etc to be monitored for fluctuations & solved for with Product/Tech teams<br/><br/>- Programmatic partner implementation on site for Ads & Widgets<br/><br/>6-<b> Platform efficiency</b><br/><br/>- Website audit to drive faster identification & resolution of issues; Any gaps in implementation/live environment to be highlighted & solved<br/><br/>- Work with Tech to fix bugs caused due to Ad Partners, and ensure web vitals (CLS/PLT/LCP/etc) are Any Bachelor's degree.
(Master's degree preferred).<br/><br/>- 6+ years of experience in ad tech, programmatic advertising, or a similar role within a media or tech company.<br/><br/>- Expertise in ad tech platforms, technologies, and tools (e.g., <b>Google Ad Manager,</b> SpotX, The Trade Desk, etc.).<br/><br/>- Proven experience leading cross-functional teams and driving strategic projects in ad technology and monetization.<br/><br/>- Strong analytical skills and experience in optimizing campaign performance based on data insights.<br/><br/>- Familiarity with web vitals and performance metrics (e.g., CLS, LCP, PLT) and their impact on ad serving.<br/><br/>- Familiarity with ad revenue models such as CPM, CPC, CPA, and their impact on campaign strategies.<br/></p> (ref:iimjobs.com)
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Unlock Your Hindustan Times Potential: Insight & Career Growth Guide
Real-time Hindustan Times Jobs Trends in Gurgaon, India (Graphical Representation)
Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Hindustan Times in Gurgaon, India using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 35 jobs in India and 2 jobs in Gurgaon. This comprehensive analysis highlights market share and opportunities for professionals in Hindustan Times roles. These dynamic trends provide a better understanding of the job market landscape in these regions.
Great news! HT DIGITAL STREAMS LIMITED is currently hiring and seeking a Hindustan Times Programmatic Lead AdTech Domain to join their team. Feel free to download the job details.
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An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at HT DIGITAL STREAMS LIMITED adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Hindustan Times Programmatic Lead AdTech Domain Jobs India varies, but the pay scale is rated "Standard" in Gurgaon. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Hindustan Times Programmatic Lead AdTech Domain typically include Computer Occupations and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
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