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Urgent! Hindustan Times - Programmatic Lead - AdTech Domain Job Opening In Gurgaon – Now Hiring HT DIGITAL STREAMS LIMITED

Hindustan Times Programmatic Lead AdTech Domain



Job description

<p><i><u><b>Company - HT Digital - Delhi NCR (On-site)</b></u></i><br/><br/>HT Digital Streams is looking for an experienced professional (6+ years) to drive ad tech strategy, pricing, and monetization across platforms.

The role spans platform pricing, audience selling (CDP), ad innovation, automation, and campaign performance optimization.

You'll lead cross-functional projects, benchmark industry trends, deploy new ad formats, and partner with tech teams to enhance platform Responsibilities:</u></b><br/><br/>1-<b> Platform Pricing</b><br/><br/>- Work on the Pricing Cell for Direct sales, and drive pricing across products.<br/><br/>- Drive overall platform pricing growth by ensuring the right mix of ads from various business units & ad innovations across products<br/><br/>2- <b>Supporting Audience Selling Business (Customer Data Platform/CDP)</b><br/><br/>- Drive the product roadmap for the CDP platform to enable sales<br/><br/>- Competition benchmarking on CDP offering across the industry, and bridging the gap between Client expectations & product delivery<br/><br/>- Program managing data enrichment activity to ensure campaign performance<br/><br/>3- <b>Industry Benchmarking, Ad Innovation & development</b><br/><br/>- Deployment of New/innovative Ad units & Pricing (CPM) which help improve CTR and/or absolute revenue through better CPMs<br/><br/>- Adoption rate of these New/innovative Ad units<br/><br/>- Video Ads : Understanding the competitive landscape/Opportunity size, Creating the inventory & GTM deck for rollout leading to monetisation<br/><br/>- Global Competition benchmarking on new ad formats/revenue models<br/><br/>4- <b>Automation projects with in-house teams & external partners</b><br/><br/>- Programmatic pricing by geography & platform<br/><br/>- Audience related: Cohort automation for CTR delivery<br/> <br/>- New partner/capability identification/integration for Revenue uplift for Programmatic, Audience & Ad Ops<br/><br/>5-<b>Campaign performance KPIs/ Operational Metrics</b><br/><br/>- Ad ratio, Viewability, CTR, etc to be monitored for fluctuations & solved for with Product/Tech teams<br/><br/>- Programmatic partner implementation on site for Ads & Widgets<br/><br/>6-<b> Platform efficiency</b><br/><br/>- Website audit to drive faster identification & resolution of issues; Any gaps in implementation/live environment to be highlighted & solved<br/><br/>- Work with Tech to fix bugs caused due to Ad Partners, and ensure web vitals (CLS/PLT/LCP/etc) are Any Bachelor's degree.

(Master's degree preferred).<br/><br/>- 6+ years of experience in ad tech, programmatic advertising, or a similar role within a media or tech company.<br/><br/>- Expertise in ad tech platforms, technologies, and tools (e.g., <b>Google Ad Manager,</b> SpotX, The Trade Desk, etc.).<br/><br/>- Proven experience leading cross-functional teams and driving strategic projects in ad technology and monetization.<br/><br/>- Strong analytical skills and experience in optimizing campaign performance based on data insights.<br/><br/>- Familiarity with web vitals and performance metrics (e.g., CLS, LCP, PLT) and their impact on ad serving.<br/><br/>- Familiarity with ad revenue models such as CPM, CPC, CPA, and their impact on campaign strategies.<br/></p> (ref:iimjobs.com)


Required Skill Profession

Computer Occupations



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