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Urgent! Lead Content Writer Job Opening In Sangli – Now Hiring Traya
About the Company:
Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss.
Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!
Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.
Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year.
Brand Vision & Philosophy:
Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact.
Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.
Role Overview:
We are looking for a Creative and Performance Content Head to lead our content efforts at Traya.
You will be responsible for developing and executing a content strategy that drives both brand engagement and conversion , while managing a team of writers and strategists across creative and performance marketing.
Key Responsibilities:
1) Content Strategy & Planning
Develop and lead the overall content strategy for the audience segment, aligned with brand goals and marketing objectives.
Collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.
Drive consistency in brand voice and storytelling across all content formats.
2) Creative Content Development
Oversee ideation and execution of content for website, email, blogs, landing pages, product pages, and brand campaigns.
Create engaging narratives around hair health, product education, and customer stories.
3) Performance Marketing Creatives
Lead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).
Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.
Monitor content performance metrics (CTR, CVR, engagement) and iterate accordingly.
4) Team Leadership & Management
Lead and mentor a team of content writers, copywriters, and strategists.
Establish content guidelines, review processes, and quality checks to ensure impactful and error-free output.
Foster a culture of creativity, ownership, and performance within the team.
5) Cross-functional Collaboration
Work closely with designers, video editors, performance marketers, and product managers to deliver high-impact campaigns.
Provide content support for partnerships, influencers, CRM, and retention initiatives.
Requirements:
5+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
Strong understanding of both brand storytelling and performance marketing content.
Proven experience in managing and scaling small to mid-sized content teams.
Excellent writing, editing, and communication skills with a strong eye for detail.
Analytical mindset with the ability to interpret content performance data and drive actionable insights.
A creative thinker who understands how to speak to the modern consumer.
Understanding of SEO principles, social trends, and email marketing.
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Unlock Your Lead Content Potential: Insight & Career Growth Guide
Real-time Lead Content Jobs Trends in Sangli, India (Graphical Representation)
Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Lead Content in Sangli, India using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 224660 jobs in India and 1102 jobs in Sangli. This comprehensive analysis highlights market share and opportunities for professionals in Lead Content roles. These dynamic trends provide a better understanding of the job market landscape in these regions.
Great news! Traya is currently hiring and seeking a Lead Content Writer to join their team. Feel free to download the job details.
Wait no longer! Are you also interested in exploring similar jobs? Search now: Lead Content Writer Jobs Sangli.
An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Traya adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Lead Content Writer Jobs India varies, but the pay scale is rated "Standard" in Sangli. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Lead Content Writer typically include Media And Communication Workers and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
To improve your chances of getting hired for Lead Content Writer, consider enhancing your skills. Check your CV/Résumé Score with our free Resume Scoring Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.
Here are some tips to help you prepare for and ace your job interview:
Before the Interview:To prepare for your Lead Content Writer interview at Traya, research the company, understand the job requirements, and practice common interview questions.
Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Traya's products or services and be prepared to discuss how you can contribute to their success.
By following these tips, you can increase your chances of making a positive impression and landing the job!
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