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Urgent! Lead Dtc Gtm (Marketing) Job Opening In Delhi Division – Now Hiring Aarush Testing Consultancy Pvt. Ltd
About Open:OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc.
- in one place.OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024.
And was recognised by Forbes India and D Globalist’s as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023.
OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' & the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 & Internet and Mobile Association of India (IAMAI) respectively.We are currently home to some of the smartest & brightest 300+ minds in the fintech space.
OPEN is a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd.,SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few.
And to build and strengthen this superpower, we’re on the lookout for an amazing Marketing AnalystExperience: 3-5yearsLocation: BangaloreWe are looking for a Marketing Analyst to join Open’s marketing team.
This role will be the backbone of our data-driven decisionmaking ,turning raw numbers into actionable insights that improve campaign efficiency, strengthen customer journeys, accelerateacquisition, and maximize revenue impact.
This is a high-impact role for someone who thrives at the intersection of marketing,product, and analytics, shaping campaigns, enhancing customer journeys, and enabling sustainable growthResponsibilities:- Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a detailed understanding of channel operations.- Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value.- Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates.- Perform forecasting and predictive analysis for the various business units.- Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns.- Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline contribution.- Own marketing attribution modeling and recommend budget allocation across channels.- Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities.- Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership.- Support A/B testing, personalization, and campaign optimization with actionable data insights.- Conduct competitive and industry benchmarking to guide growth strategy.Requirements- 3–5 years experience as a Marketing Analyst/Business Analyst in SaaS, Fintech, or B2B organizations.- Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Amplitude, Heap, or Userpilot.- Hands-on experience with CRM & marketing automation platforms (HubSpot, Salesforce, Clevertap).- Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage.- Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle metrics.- Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for leadership.Why work at Open?- You will be part of the early tribe that is changing the way business banking rolls.- Every atom of your work will impact the way millions of businesses are run.- You will work with some of the brightest minds who will celebrate your quirks.- You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open.
Advertising, Marketing, Promotions, Public Relations, And Sales Managers
✨ Smart • Intelligent • Private • Secure
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Unlock Your Lead Dtc Potential: Insight & Career Growth Guide
Real-time Lead Dtc Jobs Trends in Delhi Division, India (Graphical Representation)
Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Lead Dtc in Delhi Division, India using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 175930 jobs in India and 7034 jobs in Delhi Division. This comprehensive analysis highlights market share and opportunities for professionals in Lead Dtc roles. These dynamic trends provide a better understanding of the job market landscape in these regions.
Great news! Aarush Testing Consultancy Pvt. Ltd is currently hiring and seeking a Lead Dtc Gtm (Marketing) to join their team. Feel free to download the job details.
Wait no longer! Are you also interested in exploring similar jobs? Search now: Lead Dtc Gtm (Marketing) Jobs Delhi Division.
An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Aarush Testing Consultancy Pvt. Ltd adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Lead Dtc Gtm (Marketing) Jobs India varies, but the pay scale is rated "Standard" in Delhi Division. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Lead Dtc Gtm (Marketing) typically include Advertising, Marketing, Promotions, Public Relations, And Sales Managers and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
To improve your chances of getting hired for Lead Dtc Gtm (Marketing), consider enhancing your skills. Check your CV/Résumé Score with our free Resume Scoring Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.
Here are some tips to help you prepare for and ace your job interview:
Before the Interview:To prepare for your Lead Dtc Gtm (Marketing) interview at Aarush Testing Consultancy Pvt. Ltd, research the company, understand the job requirements, and practice common interview questions.
Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Aarush Testing Consultancy Pvt. Ltd's products or services and be prepared to discuss how you can contribute to their success.
By following these tips, you can increase your chances of making a positive impression and landing the job!
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