<p></p><p>Performance Marketing Specialist (Meta & Google Ads) Logicode Inc.</p><br/><b>Location:</b> S.G. Highway, Ahmedabad<br/><br/><b>Shift:</b> UK Shift (1:00 PM 10:00 PM)<br/><br/><b>Work Environment:</b> Flexible & Employee-Friendly<br/><br/><b>Role Overview</b><br/><br/>We are looking for an experienced Media Buyer (34 Years) with strong expertise in Google Ads and Meta Ads (Facebook & Instagram).
The ideal candidate should be able to manage paid campaigns end-to-end, optimize ROI, and work closely with the marketing team to achieve business objectives.<br/><br/><b>Key Responsibilities</b><br/><br/>- Plan, execute, and optimize paid ad campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).<br/><br/>- Conduct keyword research, audience targeting, and budget planning for effective campaigns.<br/><br/>- Monitor campaign performance and optimize for maximum ROI.<br/><br/>- Prepare detailed performance reports with insights and recommendations.<br/><br/>- Stay updated with the latest advertising trends, tools, and platform updates.<br/><br/>- Collaborate with content and design teams to create engaging ad creatives.<br/><br/><b>Required Skills & Experience</b><br/><br/>- 3 to 4 years of proven experience as a Media Buyer / PPC Specialist.<br/><br/>- Strong hands-on experience in Google Ads Manager and Meta Business Manager.<br/><br/>- Excellent knowledge of campaign optimization techniques (CPC, CPA, ROAS).<br/><br/>- Ability to analyze data and make data-driven decisions.<br/><br/>- Strong understanding of conversion tracking, pixels, and remarketing strategies.<br/><br/>- Experience in managing mid-to-high ad budgets effectively.<br/><br/><b>Perks at Logicode Inc.</b><br/><br/>- Flexible & friendly work environment.<br/><br/>- Opportunity to work on international campaigns (UK projects).<br/><br/>- Career growth in performance marketing.<br/><br/>- Supportive and collaborative team culture.</p><p></p> (ref:iimjobs.com)