About Us:
VML, a WPP company is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths.
We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.
For more information, visit www.Vml.Com
Job Title: Marketing Technology Solution Consultant
Location: Mumbai
Job Summary:
We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions using Salesforce Marketing Cloud. You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud to drive customer engagement and business growth.
Key Responsibilities:
Solution Design & Implementation:
- Conduct discovery sessions with client teams for understanding requirements and the current solution setup.
- Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions
- Conduct platform assessments and recommend optimal marketing technology stacks
- Create technical documentation, solution architecture diagrams, and implementation roadmaps
- Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio, Contact Builder, Web Studio, Automation Studio, Einstein)
- Build responsive, personalized email templates, landing pages, and mobile campaigns using out of the box templates, content blocks, HTML, Javascript, AMPScript
- Build automations and data management using SQL.
Technical Integration & Analytics:
- Develop and maintain integrations between marketing platforms and external systems via APIs, data imports, SQL
- Design data integration strategies ensuring seamless data flow across marketing technology stack
- Build and manage audience segments, data extensions, and customer profiles
- Analyze campaign performance metrics and provide actionable optimization insights
- Conduct A/B testing strategies to improve engagement rates and ROI
Client Management:
- Serve as primary technical point of contact for marketing technology initiatives
- Stay current with platform updates, new features, and industry best practices
Experience:
- 4-5 years in marketing technology consulting or solution implementation
- Strong hands-on experience with Salesforce Marketing Cloud
- Experience in marketing automation strategy and multi-channel campaign orchestration
Technical Skills:
- Proficiency in JavaScript, HTML, CSS and web development concepts
- Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL
- Strong understanding of API integrations and data management
- Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM)
Soft Skills:
- Excellent problem-solving and analytical abilities
- Strong communication skills for technical and non-technical audiences
Certifications (Optional):
- Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer)