Product Marketing
Experience Required: 4-8 years
Location: Mumbai
Core Skills: Product Evangelism, Market Intelligence, Strategic Messaging,
B2B Marketing
Role Overview:
We are seeking a talented and results-driven Product Marketing Manager who demonstrates
learning agility and can successfully adapt to new domains, B2B Marketing and a great
business articulator.
Domain Expert in Transaction Banking would be an added advantage.
Job Description
● Proven dedicated marketing expert who showcases learning agility and scale across
multiple product lines and evolving market needs.
● Demonstrated experience in leveraging market and customer insights to define clear
product strategy, product positioning and messaging.
● Proven ability to create and execute effective go-to-market strategies
● A track record of success in creating high-impact marketing collateral that drives business
growth
● Previous experience in collaborating effectively with cross-functional teams, including
Product Sales, Solution & PreSales teams..
● Expertise in analyzing key metrics to measure the effectiveness of Product Marketing
Strategy and having a future ready approach.
Roles & Responsibilities:
● Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for
product market leadership and feature updates.
● Product Messaging & Positioning: Define the core messaging and positioning for
Transaction Banking products, ensuring it is clear, differentiated, and compelling.
● Customer & Market Intelligence: Act as a voice of the customer by conducting market
research, competitive analysis, and gathering customer feedback and insights back to the
Product Engineering teams.
● Content Creation: Create high-impact marketing collateral, whitepapers, case studies,
videos, product presentations and product datasheets.
● Sales Enablement: Arm the sales team with the tools and training they need to effectively
sell Intellect products, including product demos, sales books and global market insight.
● Performance Analysis: Track and analyze key metrics to measure the effectiveness of
marketing initiatives and make data-driven decisions.
Educational Qualification: BE / B Tech, MBA, Preferably BE + MBA