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Marketing Program Manager Job Opening In Industrial Area – Now Hiring Times Internet


Job description

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions.

As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig, and Times Mobile among many more.

Each of these products is crafted to enrich experiences and bring users closer to their interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity.

We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day.

Join us and take us to the next level!


About the Business Unit


TOI+ and ETPrime are the digital subscription arms of The Times of India and The Economic Times, respectively.

TOI+ delivers premium journalism to millions of daily readers, while ETPrime offers deep, insight-led analysis for business professionals.


Both products are at the forefront of building sustainable reader revenue models in India, combining high-quality, differentiated content with engaging digital experiences.

Product marketing plays a pivotal role in shaping positioning, go-to-market strategy, and customer lifecycle engagement to maximize growth.


About the Role


We are seeking a Product Marketing Manager to drive high-impact marketing initiatives for ETPrime and TOI+.

This role is central to our subscription growth strategy, focusing on crafting positioning, messaging, and campaigns that influence acquisition, engagement, and retention.


The ideal candidate combines strategic thinking with hands-on execution, working closely with product, growth, analytics, design, and telecalling teams to ensure marketing outcomes are aligned with business goals.


Work Responsibilities


Positioning & Messaging: Develop and refine messaging frameworks that clearly articulate the value proposition of ETPrime and TOI+.


Go-to-Market: Lead go-to-market campaigns for new subscription plans, features, and offers, ensuring impactful execution across channels.


Funnel Marketing: Design and execute marketing initiatives across the user lifecycle—awareness, acquisition, engagement, and retention.


Campaign Execution: Run cross-channel campaigns (email, push, performance marketing, on-platform placements) with a focus on measurable outcomes.


Collaboration: Work with growth, product, analytics, and telecalling to align campaigns with funnel insights, A/B test results, and user behavior data.


Performance Monitoring: Track, analyze, and report on campaign metrics;
identify opportunities for optimization and iteration.


Skills, Experience & Expertise


4–8 years of experience in product marketing, growth marketing, or related roles, preferably in B2C digital media, subscriptions, or consumer internet businesses.


Proven ability to craft compelling product positioning and launch campaigns.


Strong storytelling, copywriting, and messaging skills.


Comfort with funnel metrics, campaign analytics, and data-led marketing decisions.


Ability to work cross-functionally with product, growth, design, and analytics teams.


Execution-focused, detail-oriented, and user-first mindset.


Eligibility


Bachelor’s degree in Marketing, Business, or a related field.


MBA or equivalent post-graduation is a plus.

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers


  • Job Details

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Unlock Your Marketing Program Potential: Insight & Career Growth Guide


Real-time Marketing Program Jobs Trends (Graphical Representation)

Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph here. Uncover the dynamic job market trends for Marketing Program in Industrial Area, India, highlighting market share and opportunities for professionals in Marketing Program roles.

101350 Jobs in India
101350
392 Jobs in Industrial Area
392
Download Marketing Program Jobs Trends in Industrial Area and India

Are You Looking for Marketing Program Manager Job?

Great news! is currently hiring and seeking a Marketing Program Manager to join their team. Feel free to download the job details.

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The Work Culture

An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Times Internet adheres to the cultural norms as outlined by Expertini.

The fundamental ethical values are:

1. Independence

2. Loyalty

3. Impartiapty

4. Integrity

5. Accountabipty

6. Respect for human rights

7. Obeying India laws and regulations

What Is the Average Salary Range for Marketing Program Manager Positions?

The average salary range for a varies, but the pay scale is rated "Standard" in Industrial Area. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

What Are the Key Qualifications for Marketing Program Manager?

Key qualifications for Marketing Program Manager typically include Advertising, Marketing, Promotions, Public Relations, And Sales Managers and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

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Interview Tips for Marketing Program Manager Job Success

Times Internet interview tips for Marketing Program Manager

Here are some tips to help you prepare for and ace your Marketing Program Manager job interview:

Before the Interview:

Research: Learn about the Times Internet's mission, values, products, and the specific job requirements and get further information about

Other Openings

Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.

Dress Professionally: Choose attire appropriate for the company culture.

Prepare Questions: Show your interest by having thoughtful questions for the interviewer.

Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.

During the Interview:

Be Punctual: Arrive on time to demonstrate professionalism and respect.

Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.

Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.

Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.

Ask Prepared Questions: Demonstrate curiosity and engagement with the role and company.

Follow Up: Send a thank-you email to the interviewer within 24 hours.

Additional Tips:

Be Yourself: Let your personality shine through while maintaining professionalism.

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Be Positive: Focus on your strengths and accomplishments.

Body Language: Maintain good posture, avoid fidgeting, and make eye contact.

Turn Off Phone: Avoid distractions during the interview.

Final Thought:

To prepare for your Marketing Program Manager interview at Times Internet, research the company, understand the job requirements, and practice common interview questions.

Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Times Internet's products or services and be prepared to discuss how you can contribute to their success.

By following these tips, you can increase your chances of making a positive impression and landing the job!

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