Job description
Job Title : Marketing Technology Solution Consultant
Location: Noida
Shift: Night Shift
Type of position: Fulltime
Experience: 8+ Years
Job Description:
We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions across multiple platforms.
You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud, MoEngage, WebEngage (Optional), and Insider (Optional) to drive customer engagement and business growth.
Key Responsibilities:
Solution Design & Implementation:
- Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions
- Conduct platform assessments and recommend optimal marketing technology stacks
- Create technical documentation, solution architecture diagrams, and implementation roadmaps
- Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio)
- Configure and optimize MoEngage campaigns, segmentation, and customer journey orchestration
- Build responsive, personalized email templates, landing pages, and mobile campaigns
Technical Integration & Analytics:
- Develop and maintain integrations between marketing platforms and external systems via APIs
- Design data integration strategies ensuring seamless data flow across marketing technology stack
- Build and manage audience segments, data extensions, and customer profiles
- Analyze campaign performance metrics and provide actionable optimization insights
- Conduct A/B testing strategies to improve engagement rates and ROI
Client Management:
- Serve as primary technical point of contact for marketing technology initiatives
- Stay current with platform updates, new features, and industry best practices
Experience:
- 3-5 years in marketing technology consulting or solution implementation
- Strong hands-on experience with Salesforce Marketing Cloud and MoEngage
- Experience in marketing automation strategy and multi-channel campaign orchestration
Technical Skills:
- Proficiency in JavaScript, HTML, CSS and web development concepts
- Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL
- Strong understanding of API integrations and data management
- Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM)
Soft Skills:
- Excellent problem-solving and analytical abilities
- Strong communication skills for technical and non-technical audiences
Certifications (Optional):
- Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer)
- MoEngage Implementation Expert certification
- Experience with WebEngage, Insider, Adobe Campaign, Marketo, or HubSpot
- Understanding of customer data platforms (CDP) and data management platforms (DMP)
About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands and drive growth.
VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
As the world’s most advanced and largest creative company, VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
Required Skill Profession
Business Operations Specialists