Opengov Lifecycle Marketing Specialist

Job description

<p><p>OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S.<br/><br/>More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust.<br/><br/>Category-leading products include enterprise asset management, procurement and contract management, accounting and budgeting, billing and revenue management, permitting and licensing, and transparency and open data.<br/><br/>These solutions come together in the OpenGov ERP, allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync.<br/><br/>Learn about OpenGovs mission to power more effective and accountable government and the vision of high-performance government for every community at OpenGov.com.</p><br/><p><b>Role Summary:</b><br/><br/>The Sr. Lifecycle Marketing Specialist will play a pivotal role in driving OpenGovs lifecycle marketing, email marketing and marketing automation strategy.<br/><br/>Based in Pune, you will support our global demand generation team by designing, building, and executing high-impact email and lifecycle campaigns and programs that use AI-driven insights to influence pipeline creation, customer engagement, and long-term retention by ensuring the right message reaches the right audience at the right time.<br/><br/>This is a hands-on role for someone who thrives at the intersection of automation, personalization, and data-driven strategy.<br/><br/>You will combine email, in-app messaging, digital advertising, and social channels to deliver seamless experiences that fuel pipeline growth, accelerate adoption, and drive customer expansion.</p><br/><p><b>Key Strategy & Orchestration:</b><br/><br/>- Partner with demand gen, sales, design, operations, events and customer success teams to design lifecycle programs that attract, nurture, convert, and grow accounts.<br/><br/></p><p>- Map and optimize touchpoints across acquisition, pipeline creation, conversion, onboarding, adoption, upsell, and cross-sell.<br/><br/></p><p>- Incorporate AI-powered personalization and predictive analytics into lifecycle journeys to improve engagement and conversion.<br/><br/></p><p>- Align nurture and engagement programs with sales plays, pipeline targets, and customer expansion goals.<br/><br/><b>Campaign Design & Execution:</b><br/><br/>- Build, launch, and optimize multi-step journeys, automated nurture streams, and dynamic email campaigns.<br/><br/></p><p>- Create and maintain responsive email templates and personalized campaign experiences informed by customer data and AI-driven recommendations.<br/><br/></p><p>- Execute A/B testing for subject lines, templates, and workflows to drive continuous improvement and maximize performance.<br/><br/><b>Data & Segmentation:</b><br/><br/>- Leverage behavioral, demographic, and firmographic data to create advanced segmentation and targeted campaigns.<br/><br/></p><p>- Refine lead scoring and handoff processes in partnership with marketing operations and sales.<br/><br/></p><p>- Track and analyze lifecycle performance metrics, providing actionable insights to improve conversion and retention.<br/><br/><b>Compliance & Best Practices:</b><br/><br/>- Ensure compliance with global email marketing regulations (CAN-SPAM, GDPR, CCPA) and internal data governance standards.<br/><br/></p><p>- Stay current with email and marketing automation best practices, tools, and technologies.<br/><br/><b>Platform Management:</b><br/><br/>- Manage and optimize workflows, integrations, and data configurations across platforms such as Marketo, Salesforce, and ABM/lifecycle tools.<br/><br/></p><p>- Explore emerging AI and machine-learning applications for campaign orchestration, personalization, and predictive analytics.</p><br/><p><b>Ideal Qualifications:</b><br/><br/>- Bachelors degree in Marketing, Advertising, Digital Media, Business Analytics, or equivalent is required.<br/><br/></p><p>- A minimum of 4 years of experience in B2B/B2G SaaS advertising experience is required, preferably at a high-growth company with an emphasis on account-based marketing at scale.<br/><br/></p><p>- Proficiency with Salesforce and Marketo (or comparable tools) is required; experience with ABM platforms is a plus.<br/><br/></p><p>- Familiarity with AI-powered marketing tools.<br/><br/></p><p>- Experience with Google Analytics, Google Ads, and social advertising platforms is preferred.<br/><br/></p><p>- Goal-driven with a keen interest in search and digital marketing is required.<br/><br/></p><p>- Demonstrated ability to manage multiple campaigns with varying objectives simultaneously is required.<br/><br/></p><p>- Strong analytical skills with the ability to interpret data and identify actionable insights are required.<br/><br/></p><p>- Effective interpersonal and communication skills, with the ability to collaborate across teams and with external partners, are required.<br/><br/></p><p>- Strong writing, grammar, spelling, proofreading, and researching skills are required.</p><br/><p><b>Why OpenGov?</b><br/><br/><b>A Mission That Matters</b><br/><br/>At OpenGov, public service is personal.<br/><br/>We are passionate about our mission to power more effective and accountable government.<br/><br/>Government that operates efficiently, adapts to change, and strengthens public trust.<br/><br/>Some people say this is boring.<br/><br/>We think its the core of our democracy.<br/><br/><b>Opportunity to Innovate</b><br/><br/>The next great wave of innovation is unfolding with AI, and it will impact everythingfrom the way we work to the way governments interact with their residents.<br/><br/>Join a trusted team with the passion, technology, and expertise to drive innovation and bring AI to local government.<br/><br/>Weve touched 2,000 communities so far, and were just getting started.<br/><br/><b>A Team of Passionate, Driven People</b><br/><br/>This isnt your typical 9-to-5 job; we operate in a fast-paced, results-driven environment where impact matters more than simply clocking in and out.<br/><br/>Our global team of 800+ employees is united in our commitment to challenge the status quo.<br/><br/>OpenGov is headquartered in San Francisco and has offices in Atlanta, Boston, Buenos Aires, Chicago, Dubuque, Plano, and Pune.<br/><br/><b>A Place to Make Your Mark</b><br/><br/>We pride ourselves on our performance-based culture, where every employee is encouraged to jump in head-first and take action to help us improve.<br/><br/>If you have a great idea, we want to hear it.<br/><br/>Excellent performance is recognized and rewarded, and we love to promote from within.<br/><br/><b>Benefits That Work For You</b><br/><br/>Enjoy an award-winning workplace with the benefits to match, including:<br/><br/>- Comprehensive healthcare options for individuals and families.<br/><br/></p><p>- Flexible vacation policy and paid company holidays.<br/><br/></p><p>- 401(k) with company match (USA only).<br/><br/></p><p>- Paid parental leave, wellness stipends, and HSA contributions.<br/><br/></p><p>- Professional development and growth opportunities.<br/><br/></p><p>- A collaborative office environment with weekly catered lunches.</p><br/></p> (ref:iimjobs.com)

Required Skill Profession

Business Operations Specialists