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Urgent! Performance Markerter (Immediate joiner) Job Opening In Davanagere – Now Hiring UPILA

Performance Markerter (Immediate joiner)



Job description

  • Performance marketer


Responsibilities:


Campaign Creation and Planning:

Develop and plan diverse PPC campaigns, encompassing Paid Search, Paid Social,

and Video Ads across multiple digital channels.

Prepare objective-focused campaign and media plans aligned with e-commerce business goals.

Collaborate with strategy and creative teams to ensure campaign messaging, structure, and targeting align with performance objectives.


Campaign Optimization:

Oversee and optimize existing PPC campaigns to improve performance, ROI, and efficiency.

Conduct A/B testing for audience segments, creatives, and landing pages.

Analyze trends and make data-driven decisions to enhance campaign effectiveness.


Ecommerce Strategy Development:

Develop and implement paid media strategies tailored to D2C and e-commerce objectives.

Allocate budgets effectively across funnel stages based on priorities and profitability.

Leverage catalog segmentation and Dynamic Product Ads strategically for personalized remarketing.


Ad Creation and Proofing:

Write and proof engaging ad copy aligned with brand tone and platform requirements.

Coordinate with design teams to ensure creatives are optimized for CTR and conversion.


Data Analysis and Reporting:

Produce detailed reports on campaign performance with actionable insights.

Analyze performance across Google Ads, Meta Ads, and other platforms to identify opportunities.


Platform Proficiency:

Hands-on experience with:

○ Google Ads (Search, Shopping, YouTube, Performance Max)

○ Meta Ads Manager (Facebook & Instagram)

○ TikTok Ads

○ Klaviyo

Familiarity with Shopify or similar e-commerce platforms and pixel/event tracking.


Analytics and Reporting Tools:

Proficiency in Google Analytics (GA4) for performance tracking.

Strong ability to interpret data and derive scalable growth insights.


Data Manipulation and Excel/Sheets:

Advanced working knowledge of Google Sheets / Excel for data cleaning, pivot tables,and visualization.

Ability to link backend performance data (AOV, CAC, ROAS) with campaign-level data.

Attribution Analysis

Compare first-click, last-click, and DDA data to understand channel overlap and conversion contribution.

Use UTM-based tracking, Shopify, and GA4 event-level data to validate ad performance and ROI accuracy.



Requirements

  • Bachelor’s degree in Marketing, Business, or related field.
  • 2–4 years of proven experience managing PPC campaigns for e-commerce/D2C brands.
  • Proficient in Google Ads, Meta Ads, GA4, and Shopify (or similar platforms).
  • Strong analytical skills with understanding of AOV, CAC, ROAS, and attribution models.
  • Hands-on with Excel/Sheets, UTM tracking, and event setup (GTM, Meta Pixel).
  • Excellent ad copywriting, communication, and collaboration skills.
  • Google Ads / Meta Blueprint certification preferred.
  • Experience with tools like Klaviyo, Zapier, or Pabbly is an added advantage.



Required Skill Profession

Business Operations Specialists



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