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Urgent! Performance marketing specialist (ai-driven & automation-focused) Job Opening In India, India – Now Hiring IMPACCT.info

Performance marketing specialist (ai driven & automation focused)



Job description

Company: ASAPP Info Global Group(Leaders in B2 B media, events, and intelligence platforms for construction, infrastructure & engineering)About the RoleASAPP Info Global is seeking a Performance Marketing Specialist who combines strategic growth marketing acumen with hands-on expertise in marketing automation and AI-driven campaign optimization.This role is for someone who knows the ropes — you’ve run full-funnel paid campaigns, integrated automation tools, and built dashboards that actually drive decisions.

You’ll be responsible for managing and scaling campaigns across ASAPP’s suite of B2 B brands, digital platforms, and flagship events.Key Responsibilities1.

Performance MarketingPlan, execute, and optimize paid campaigns across Google Ads, Meta, Linked In, and programmatic platforms.Manage campaign budgets, targeting, and creative to achieve CPL, CAC, and ROAS goals.Design and manage lead funnels across paid, organic, and remarketing channels.2. Marketing Automation & CRM IntegrationImplement and manage end-to-end automation workflows using Hub Spot, Zoho, Active Campaign, or similar tools.Build trigger-based nurturing journeys, lead scoring, and retargeting sequences.Ensure campaign data flows seamlessly between ad platforms, CRM, and analytics dashboards.3. AI-Driven Marketing & OptimizationUse AI tools (e.g., Chat GPT, Jasper, Ad Creative.ai, Midjourney, Copy.ai) for copywriting, creatives, and ad testing.Build and test AI-assisted workflows for segmentation, predictive lead scoring, and conversion optimization.Continuously explore new AI-based ad and analytics tools to improve efficiency and results.4. Analytics, Attribution & ReportingSet up and maintain tracking using GA4, GTM, Data Studio, and platform analytics.Run A/B tests, analyze audience cohorts, and optimize performance based on data, not assumptions.Prepare detailed weekly/monthly dashboards and actionable performance insights for leadership.5. Cross-Team CollaborationPartner with sales, content, and product teams to align marketing objectives with business outcomes.Support creative and communication teams with data-backed recommendations.Collaborate with the data intelligence team to connect project insights (via IMPACCT, CRM, etc.) into campaign strategies.Required Skills & Experience5+ years in performance marketing or growth marketing (preferably B2 B, Saa S, or events).Proven experience with marketing automation platforms (Hub Spot, Zoho, Active Campaign, etc.).Strong hands-on experience with Google Ads, Meta Ads, Linked In Ads, and analytics tracking.Familiarity with AI tools for content, creative, and performance optimization.Excellent understanding of funnels, attribution, retargeting, and CRM integration.Proficient in data visualization and reporting using GA4 / Looker Studio / Sheets.Self-starter — able to strategize, executes, and optimize independently.

Location: Sewri Mumbai (In -office) Working days: Monday to Friday 9:30 am to 6:30 pmGood to HaveExperience in B2 B media, publishing, or infrastructure-related sectors.Familiarity with RAG pipelines, lead intelligence platforms, or marketing APIs.Working knowledge of SQL, Python, or advanced data workflows (a plus, not required).What We OfferOpportunity to lead automation and growth initiatives across India’s top B2 B event and media ecosystem.Access to advanced AI and marketing tech stack.Entrepreneurial, fast-paced work culture.Competitive compensation with growth opportunities.


Required Skill Profession

Architecture & Construction



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