Company Description
D&D Healthcare is India's largest ventilator manufacturing company, established in 2018.
Now the company with its new vertical Fiberise Fit Pvt Ltd is launching a nutraceutical supplement focused at weight management.
The company aims to become India's largest weight management solution within next 2 years.
Role Description
We are looking for a creative AI Content Creator who can leverage AI tools for video, graphics, and storytelling to produce high-quality, engaging content for our D2C campaigns, social media, and influencer collaborations.
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Role & Responsibility
- Use AI-powered tools (Runway, Pika Labs, Synthesia, MidJourney, ChatGPT, etc.) to create videos, graphics, and marketing creatives.
- Develop short-form videos (Instagram Reels, YouTube Shorts, TikTok-style edits) to highlight brand messaging and product benefits.
- Collaborate with the marketing and growth teams to design content for ads, influencer campaigns, and sampling promotions.
- Experiment with creative storytelling formats — transformation journeys, educational explainers, lifestyle snippets.
- Maintain a strong brand aesthetic across all AI-generated content.
- Stay updated on the latest AI content creation trends and bring fresh ideas for campaigns.
Skills
- Hands-on experience with AI content creation tools (video + graphics).
- Familiarity with video editing basics (Premiere Pro, After Effects, CapCut, or equivalent).
- Strong understanding of social media trends, ad creatives, and audience engagement.
- Creative mindset — able to turn raw product benefits into scroll-stopping visuals.
- Bonus: Experience in D2C, nutraceuticals, or wellness content..
KPI
- 10–15 high-quality AI-powered creatives produced per week.
- Content with above-industry engagement rates on Instagram/YouTube.
- Positive impact on CAC (Customer Acquisition Cost) and ad performance through creative optimization.
- Ability to rapidly test and iterate different content formats.
What We Offer
- Opportunity to be at the cutting edge of AI + marketing.
- A creative-first role where your work directly impacts brand growth.
- Competitive salary + performance incentives.
- Chance to experiment with the latest AI tools and bring your ideas to life.