KEY RESPONSIBLITIES
- Work on multiple sales calls to ensure revenue generation
- Prepare client proposals & presentations
- Plan weekly sales cycle by account mining of the allocated accounts through client meetings
- Prepare sales related reports including daily call reports, weekly reports, sales projection report, monthly sales plan etc.
- Maintain strong relationships with clients and agencies in respective portfolios
Market Information:
- Conduct competition mapping and monitor prospects on frequent basis.
- Understand in detail about client spends at a brand level and develop Go to Market approach
- Look at broader perspective, think through ideas and create solutions for clients via upselling & cross selling of various properties
- Provide written brief to programming for the spot / commercial based on inputs from client / agency.
- Ensure ROs and TOs are appropriately generated and the spots are scheduled accordingly (through the sales coordinator and scheduler).
- Ensure the pricing is maintained as per stipulated target.
- Work to bring the core brand creative to life by designing multimedia solutions interactive campaigns for clients including On ground, Digital, Content, Media and PR.
- Follow up and ensure that monies are collected on time including sending appropriate reminders to clients and agencies for payment.
STAKEHOLDER MANAGEMENGT
- Content Team, Finance, Scheduling, Corp Office etc
SKILLS AND QUALIFICATIONS
- MBA/PGDM with 2-6 years of experience in Sales & Marketing from any Industry
PERSONAL ATTIRBUTES
- Collaboration
- Ability to work under pressure Adaptability
- Strong branding focus
- Good Communication Skills
- Knowledge of local market & language is mandatory
- Must be willing to travel locally for client meetings