Job Title: Salesforce Marketing Cloud Developer
Experience Required: 7+ Years (Relv-6 Years in SFMC)
Location: Chennai/Bangalore
Job Summary:
We are seeking a highly skilled and experienced Salesforce Marketing Cloud Developer with over 5 years of relevant experience in email marketing, marketing automation, and front-end development.
The ideal candidate will have hands-on expertise in SFMC tools and technologies, including AMPscript, Journey Builder, Email Studio, and Cloud Pages.
Key Responsibilities:
- Design, develop, and implement responsive email templates using AMPscript.
- Build and maintain Cloud Pages using HTML, CSS, SQL, and AMPscript.
- Work with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder.
- Develop and optimize customer journeys using Journey Builder, automation jobs, and dynamic templates.
- Create and manage custom queries, segmentation strategies, and triggered email campaigns.
- Integrate Marketing Cloud with external databases and marketing automation platforms.
- Apply deep understanding of SFMC’s contact data model to ensure data integrity and personalization.
- Conduct A/B testing and performance analysis of email campaigns.
- Collaborate with cross-functional teams to integrate microsites, websites, and landing pages.
- Provide regular updates to stakeholders and management on project progress and challenges.
- Contribute to continuous improvement of development processes, tools, and methodologies.
Required Skills & Qualifications:
- 5+ years of hands-on experience with email and marketing automation platforms.
- Strong knowledge of Salesforce Marketing Cloud (SFMC).
- Proficiency in AMPscript, HTML, CSS, and SQL.
- Experience with Email Studio, Journey Builder, and Automation Studio.
- Familiarity with Mobile Connect and Personalization Builder.
- Understanding of data integration and segmentation strategies.
- Excellent communication and collaboration skills.