Job description
 
                         Job Title: Segment Lead -  Lifecycle Manager
About the Role:
We are transforming our customer lifecycle from  broad consumption-based segments  to  hyper-personalized, data-driven journeys.
As a  Segment Lead , you will  own customer outcomes  across activation, engagement, spend growth, retention, credit health and revenue maximisation for your consumption or business objective based segment while ensuring fulfilment of  strategic targets month-on-month.
You will partner closely with  data science, product, marketing, partnerships, customer experience, risk and other internal stakeholder teams  to define business objectives, run large-scale experiments, derive consumer insights across various user touchpoints and launch highly personalized propositions, interventions, nudges, and journeys that maximize  customer lifetime value (LTV)  while protecting  brand and compliance standards.
Key Responsibilities
1.
Strategy, Roadmap & Targets
Define lifecycle objectives and  Measures of Success  (activation, engagement, retention, etc.)
Identify high-value opportunities for personalization using behavioral, transactional, and contextual data
Own the  portfolio prioritization  — decide where to invest (product, merchant offers, spend expansion, premium upgrades
Month planning  Ensure fulfilment of monthly segment targets  Documents & present insights, learnings & recommendations
2.
Experimentation & Personalization
Create  hypotheses and experiment contracts  (goals, KPIs, guardrails)
Identify user pain-points, derive  consumer insights , and come up with tactical and strategic solutions post POC experimentation
Interpret results to decide  scale/stop/pivot ; ensure rollout aligns with brand and compliance
3.
Collaboration & Governance
Work with  Recommendation Engine  teams to define  eligibility rules, constraints, and business guardrails
Partner with Product & Marketing to craft  personalized messaging and creative
Coordinate with  Risk/Compliance/Legal  on responsible personalization practices
What You’ll Bring-
Must-have:
Background & Experience:  1-4 years experience in  business strategy / product marketing / growth / portfolio management  role in a consumer tech, fintech, or e-commerce app.
MBA from tier 1/ tier 2 colleges preferred.
Cultural Fit:  Self-driven, strong problem-solving attitude, flexibility and adaptability to navigate through unpredictable circumstances and push things to closure.
You'll be working with a diverse group of minds across departments, so collaborative spirit is essential.
Skills:  Strong conceptual understanding of  customer journey, segmentation, consumer behavior.
Solid  data literacy ,  stakeholder management  and  prioritisation skills.
Immediate joinees, or candidates with
 
                    
                    
Required Skill Profession
 
                     
                    
                    Architecture & Construction