Segment Manager

Job Title: Segment Lead - Lifecycle Manager
About the Role:
We are transforming our customer lifecycle from broad consumption-based segments to hyper-personalized, data-driven journeys .
As a Segment Lead , you will own customer outcomes across activation, engagement, spend growth, retention, credit health and revenue maximisation for your consumption or business objective based segment while ensuring fulfilment of strategic targets month-on-month .
You will partner closely with data science, product, marketing, partnerships, customer experience, risk and other internal stakeholder teams to define business objectives, run large-scale experiments, derive consumer insights across various user touchpoints and launch highly personalized propositions, interventions, nudges, and journeys that maximize customer lifetime value (LTV) while protecting brand and compliance standards .
Key Responsibilities
1.

Strategy, Roadmap & Targets
Define lifecycle objectives and Measures of Success (activation, engagement, retention, etc.)
Identify high-value opportunities for personalization using behavioral, transactional, and contextual data
Own the portfolio prioritization — decide where to invest (product, merchant offers, spend expansion, premium upgrades
Month planning > Ensure fulfilment of monthly segment targets > Documents & present insights, learnings & recommendations
2.

Experimentation & Personalization
Create hypotheses and experiment contracts (goals, KPIs, guardrails)
Identify user pain-points, derive consumer insights , and come up with tactical and strategic solutions post POC experimentation
Interpret results to decide scale/stop/pivot ; ensure rollout aligns with brand and compliance
3.

Collaboration & Governance
Work with Recommendation Engine teams to define eligibility rules, constraints, and business guardrails
Partner with Product & Marketing to craft personalized messaging and creative
Coordinate with Risk/Compliance/Legal on responsible personalization practices
What You’ll Bring-
Must-have:
Background & Experience: 1-4 years experience in business strategy / product marketing / growth / portfolio management role in a consumer tech, fintech, or e-commerce app.
MBA from tier 1/ tier 2 colleges preferred.
Cultural Fit: Self-driven, strong problem-solving attitude, flexibility and adaptability to navigate through unpredictable circumstances and push things to closure.
You'll be working with a diverse group of minds across departments, so collaborative spirit is essential.
Skills: Strong conceptual understanding of customer journey, segmentation, consumer behavior .
Solid data literacy , stakeholder management and prioritisation skills .
Immediate joinees, or candidates with