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Senior Brand Manager - B2C - IIM/ISB/MDI/FMS Job Opening In Pune – Now Hiring Confidential


Job description

& Responsibilities:</b><br/><br/><b>Brand Strategy & Positioning:</b><br/><br/>- Develop and execute brand strategies aligned with organizational goals and consumer insights.<br/><br/>- Define brand positioning, voice, and creative direction across all channels.<br/><br/>- Partner with leadership to build long-term brand equity and preference.<br/><br/>- Manage complete brand P&L for assigned categories or business lines.<br/><br/><b>Campaign Development & Execution:</b><br/><br/>- Lead 360 brand campaignsfrom concept to executionacross digital, social, influencer, and offline platforms.<br/><br/>- Collaborate with creative, media, and production agencies to deliver high-quality campaigns on time.<br/><br/>- Own the entire campaign lifecycle: briefing, creative ideation, production, media planning, rollout, and post-campaign evaluation.<br/><br/>- Deliver campaigns that build awareness, shape perception, and drive measurable business impact.<br/><br/><b>Creative & Content Management:</b><br/><br/>- Develop compelling storytelling and brand communication strategies for social, digital, and ATL channels.<br/><br/>- Oversee creative development of video, digital assets, and on-ground content.<br/><br/>- Manage influencer, celebrity, and partnership collaborations to amplify brand engagement.<br/><br/><b>Media Planning & Analytics:</b><br/><br/>- Plan and optimize marketing spends across digital and traditional channels.<br/><br/>- Work closely with media agencies to ensure high ROI on brand investments.<br/><br/>- Track and analyze key brand performance metrics (awareness, reach, engagement, conversion) and derive actionable insights.<br/><br/><b>Cross-Functional Collaboration:</b><br/><br/>- Partner with Product, Digital Marketing, and Sales teams to align brand communication with business objectives.<br/><br/>- Work with internal stakeholders to ensure brand consistency across customer journeys, digital assets, and partner communications.<br/><br/><b>Ideal Candidate:</b><br/><br/><b>Core Competencies:</b><br/><br/>- Proven expertise in brand campaign management - creative development, production, and media execution.<br/><br/>- Strong creative thinking with ability to translate insights into powerful brand stories.<br/><br/>- Exceptional project management and stakeholder collaboration skills.<br/><br/>- Hands-on experience managing creative and media agencies end-to-end.<br/><br/>- Data-driven mindset with strong analytical and reporting capability.<br/><br/>- Comfortable working in fast-paced, high-ownership environments.<br/><br/><b>Technical Skills:</b><br/><br/>- Proficiency in Excel, PowerPoint, and campaign analytics tools.<br/><br/>- Exposure to digital marketing, media planning, and performance tracking metrics (CPM, CTR, Reach, ROI).<br/><br/>- Familiarity with brand tracking, consumer insights, and research tools.<br/><br/><b>Personal Attributes:</b><br/><br/>- Strong communicator with executive presence and storytelling ability.<br/><br/>- Creative problem solver who thrives under pressure.<br/><br/>- Highly execution-focused, detail-oriented, and self-driven.<br/><br/>- Collaborative leader who can influence without authority.<br/><br/>- Passionate about building high-impact, consumer-facing brands.<br/><br/><b>Eligibility Criteria:</b><br/><br/><b>Education:</b> MBA from Top college like IIMs, ISB, MICA, VGSOM-IIT Kharagpur, IIT etc (Note: College can be ignored if candidate is from unicorn companies like Bharatpe, Unilever, Reliance, Groww etc)<br/><br/><b>Experience:</b> Exactly 7 years in brand management or integrated marketing roles.<br/><br/><b>Industry Preference:</b> FMCG, Fintech, BFSI, Consumer Tech, or Lifestyle brands.<br/><br/><b>Location:</b> Pune (onsite).<br/><br/><b>Availability:</b> Immediate joiners or candidates on short notice preferred.<br/><br/>If youre a bold, creative brand leader who loves turning ideas into powerful campaigns, wed love to meet you.</p><br/></p> (ref:iimjobs.com)

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers


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Real-time Senior Brand Jobs Trends (Graphical Representation)

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Key qualifications for Senior Brand Manager B2C IIM/ISB/MDI/FMS typically include Advertising, Marketing, Promotions, Public Relations, And Sales Managers and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

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Confidential interview tips for Senior Brand Manager   B2C   IIM/ISB/MDI/FMS

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