Urgent! Senior Executive EXL/SE/1468978 Job Opening In Kochi – Now Hiring exl
Job Description
As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities.
Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.
Roles and Responsibilities
Requirements
Skills
In this role, you will:
Strategize, plan, and implement email and marketing automation programs (like email drip campaigns, website conversion optimization tests, and retargeting ads)
Conduct segmentation based on customer needs and build personalized automations that solve their problems
Create customer journey maps based on product flow and review the stages of your marketing automation to identify areas of opportunity to optimize for growth
Work with our Leads team to better understand the right type of customers to attract and how to prime them for onboarding during their nurture to sale
Build, write, and publish email campaigns
Outline (and where needed, craft) content to help nurture segments through critical conversion points of the sales and marketing funnel
Diligently analyze and optimize marketing performance to drive conversions.
You love data at your core!
Create experimental one-off campaigns (like webinars, video, landing pages, etc) that roll up into the overall marketing automation strategy
To be successful in this role, you must:
Have 2+ years of email marketing experience, overseeing marketing automations from start to finish, and are now looking to take your career to the next level
Know how to drill down on customer segmentation and can craft personalized campaigns/automations to attract new users based on their needs—You really understand how to speak to our customers in order to showcase the value that Thinkific provides
Have extensive experience mapping customer journey flows and building objective-based automations
Have past (successful!) experience doing digital marketing and marketing automation programs for a SaaS company
Be able to write compelling copy that is proven to convert and inspire
Be quite technical and comfortable implementing technical setups (HTML and CSS skills are a plus)
Love data! You should feel comfortable querying data, deriving actionable insights, presenting them in reports, and making data-driven decisions.
Have a great overall understanding of how to operate email and marketing automation platforms (and can learn new tools quickly!)
You might be the person we're looking for if you:
Are eager to learn and grow—you've likely had some post-secondary education or have equivalent professional experience in a similar role, and you continue to seek opportunities to level up your skills
Can plan optimization and growth experiments in your sleep.
Terms like CTR, LTV, Open Rates, Analytics, A/B Testing and Acquisition Funnels are also regular parts of your vocabulary
Constantly think outside the box, coming up with creative ways to dominate and reignite channels and connections (rapid growth is the name of the game!)
Have experiencing managing CRMs, segmenting customer personas, and have previously mapped out customer journeys to successfully nurture customers to conversion
Have direct experience with ActiveCampaign, Intercom, and Unbounce
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Unlock Your Senior Executive Potential: Insight & Career Growth Guide
Real-time Senior Executive Jobs Trends in Kochi, India (Graphical Representation)
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Great news! exl is currently hiring and seeking a Senior Executive EXL/SE/1468978 to join their team. Feel free to download the job details.
Wait no longer! Are you also interested in exploring similar jobs? Search now: Senior Executive EXL/SE/1468978 Jobs Kochi.
An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at exl adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Senior Executive EXL/SE/1468978 Jobs India varies, but the pay scale is rated "Standard" in Kochi. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Senior Executive EXL/SE/1468978 typically include Top Executives and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
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