Senior Manager Ad Tech

Job description

About the job

Who we are!

A melting pot of culture, talent, experience, and diversity.

That’s what we are! Pine Labs is one happy union of go-getters who are marching towards our ambition to emerge as a world-class fintech organisation.

The company is run by a highly experienced management team, led by several industry veterans including CEO Amrish Rau.

Under Amrish, Pine Labs has transformed itself from being regarded as just a point-of-sale payment service provider to a full-stack digital payments company serving the offline and online needs of its merchant and enterprise partners.

Incorporated in Singapore, the key investors of Pine Labs include Sequoia India, Actis Capital, Temasek, PayPal and Mastercard.

To know more, please visit

What we do!

Pine Labs is one of the fastest growing fintech companies in India and is rapidly expanding its footprint in Southeast Asia, West Asia, and the UAE.

A leading merchant commerce omnichannel platform, Pine Labs’ tech-first approach to digital payments and focus on simplification at the front end aims to help many businesses embrace fintech products at scale.

In online payments, our Plural offering represents a one-stop payment destination across channels.

Plural is designed to deliver secure and frictionless online payment experiences to the end user, powered by an advanced tech stack that can augment an existing online business or build an all-new e-commerce payment setup from the ground up.

In issuing, Qwikcilver serves leading corporates, Fast-Moving Consumer Goods (FMCG) brands, e-commerce companies, the Banking, Financial Services and Insurance (BFSI) sector and the airlines industry, with a presence across India, the Middle East, Southeast Asia and Australia.

Qwikcilver is a go-to gift card provider among companies looking to, among other things, bolster their employee rewards program and issue closed-loop gift cards for customer acquisition.

In consumer app, Fave is a fintech platform for the next generation of consumers, providing smart payments and savings, while empowering merchants with a loyalty solution to grow and engage with their customers in a whole new way.

Key mergers and acquisitions

In April 2021, Pine Labs announced the acquisition of Fave, one of Southeast Asia’s fastest-growing consumer fintech platforms.

The Fave app is now available in India as well.

In February 2022, Pine Labs announced the acquisition of online payments startup Qfix, a cloud-based end-to-end platform delivering online integrated payments and billing services to multiple sectors.

More than 5,000 merchants are presently on the Qfix platform including educational institutions, governments, and clubs.

Qfix solves for billing and invoices issues and has created robust workflow management solutions for these merchants.

In April 2022, Pine Labs made a significant majority investment into Mosambee, a fast-growing end-to-end payment solution provider in India.

In June 2022, Pine Labs acquired Bengaluru-based Setu, a fast-growing API fintech startup.

This is the third acquisition announced by Pine Labs in 2022.

Setu’s APIs are used by businesses to reimagine onboarding, payments, deposits, lending, and data empowerment.

In September 2022, Pine Labs announced the completion of the merger of Qwikcilver Solutions, a company acquired by Pine Labs in 2019.

With this development, the business of Qwikcilver Solutions Private Limited gets consolidated into a single legal entity i.e., Pine Labs Private Limited.

In January 2023, Pine Labs acquired a proprietary enterprise platform from Bengaluru-based Saluto Wellness.

This acquisition will boost the capabilities of Pine Labs’ Issuing Business under the Qwikcilver brand, enabling it to strengthen its offerings across employee rewards and recognition, customer loyalty programs, and channel partner programs for medium and large enterprises.

Job Summary:

Pine Labs is undergoing significant growth and its teams are evolving.

The company is becoming a software provider enabling payments and digitizing merchant stores.

In addition, Pine Labs is increasing the pace of growth by expanding into new geographies, acquisitions, and new products.

As the company undergoes this transformation and continues its impressive growth journey, it is seeking to hire a Senior Manager - Ad Tech to lead Business development/Partnerships for Pinelabs overall payments product portfolios.

The candidate must bring significant ambition, drive, and an entrepreneurial bent of mind to the organization that enables business growth.

They should be comfortable operating in a high-growth, multi-cultural organization with a rapidly expanding geographical footprint.

The candidate should be dynamic, motivated, and entrepreneurial to build Enterprise/Corporate market expansion in the city.

Location for the position - Bangalore

KEY RELATIONSHIPS

Reports to: Director/ Senior EVP

KEY RESPONSIBILITIES

• Design, implement, and optimize AdTech solutions including DSPs, SSPs, DMPs, CDPs, and ad servers (e.g., Google Ad Manager, The Trade Desk, Adobe Experience Platform).
  
  
• Develop and execute data monetization strategies leveraging audience segmentation, lookalike modeling, and programmatic advertising.
  
  
• Manage partnerships with ad networks, exchanges, and data marketplaces.
  
  
• Collaborate with Data, Product, and Marketing teams to ensure data is collected, enriched, and activated effectively for advertising and revenue purposes.
  
  
• Oversee yield optimization for programmatic and direct-sold campaigns.
  
  
• Conduct market research to stay current with AdTech trends, regulatory changes (e.g., GDPR, CCPA), and competitive benchmarks.
  
  
• Define and monitor key KPIs including fill rate, CPM, eCPM, CTR, data revenue, and ROI.
  
  
• Evaluate and onboard new platforms or partners to increase data monetization potential.
  
  
• Ensure compliance with privacy regulations and internal data governance policies.
  
  

We are looking for someone with:

• 5+ years of experience in AdTech, digital advertising, or data monetization.
  
  
• Strong understanding of programmatic advertising ecosystems, real-time bidding, and data privacy laws.
  
  
• Proficiency with tools such as Google Ad Manager, The Trade Desk, Segment, Snowflake, or LiveRamp.
  
  
• Experience with data analytics platforms (e.g., Google Analytics, Looker, Tableau).
  
  

Preferred Industries: Fintech/Payments, Start Ups, Ecomm

Strong Academic Pedigree MBA/ PGDM / Graduate Engineer from Tier 1 universities for Management Trainee Profiles.

While Engineering is not a must but would get preference.

What we value in our people:

• You take the Shot: You decide fast and deliver right.
  
  
• You are the CEO of what you do: You show ownership and make things happen.
  
  
• You own tomorrow: You build solutions for the merchants and do the right thing.
  
  
• You sign your work like an artist: You seek to learn and take pride in the work you do.
  
  
• You are the Sherpa: You take people along and act in the interest of Pine Labs
• You care with tough love: You empower others and help people grow

Required Skill Profession

Financial Services