Solution Consultant - Salesforce Marketing Cloud

About Us:
VML, a WPP company is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths.

We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.
For more information, visit

www.vml.com

Job Title: Marketing Technology Solution Consultant
Location:

Mumbai

Job Summary:
We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions using

Salesforce Marketing Cloud.

You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud to drive customer engagement and business growth.

Key Responsibilities:
Solution Design & Implementation:
Conduct discovery sessions with client teams for understanding requirements and the current solution setup.
Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions
Conduct platform assessments and recommend optimal marketing technology stacks
Create technical documentation, solution architecture diagrams, and implementation roadmaps
Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio, Contact Builder, Web Studio, Automation Studio, Einstein)
Build responsive, personalized email templates, landing pages, and mobile campaigns using out of the box templates, content blocks, HTML, Javascript, AMPScript
Build automations and data management using SQL.
Technical Integration & Analytics:
Develop and maintain integrations between marketing platforms and external systems via APIs, data imports, SQL
Design data integration strategies ensuring seamless data flow across marketing technology stack
Build and manage audience segments, data extensions, and customer profiles
Analyze campaign performance metrics and provide actionable optimization insights
Conduct A/B testing strategies to improve engagement rates and ROI
Client Management:
Serve as primary technical point of contact for marketing technology initiatives
Stay current with platform updates, new features, and industry best practices

Experience:
4-5 years in marketing technology consulting or solution implementation
Strong hands-on experience with

Salesforce Marketing Cloud
Experience in marketing automation strategy and multi-channel campaign orchestration

Technical Skills:
Proficiency in

JavaScript, HTML, CSS

and web development concepts
Experience with Salesforce Marketing Cloud

AMPscript, SSJS, and SQL
Strong understanding of API integrations and data management
Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM)

Soft Skills:
Excellent problem-solving and analytical abilities
Strong communication skills for technical and non-technical audiences

Certifications (Optional):
Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer)