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Tech Prescient - Digital & Web Analytics Engineer - Google Tag Manager Job Opening In Pune – Now Hiring Tech Prescient

Tech Prescient Digital & Web Analytics Engineer Google Tag Manager

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Job description

<p><p><b>Digital and Web Analytics Engineer :</b><br/><br/>Location : Remote.<br/><br/>Experience Range : 5-8 years.<br/><br/>Job Type : Contractual role for 1 year.<br/><br/>Desired Skills : Adobe Customer Journey Analytics, Adobe Analytics, Adobe Launch, Adobe Target, Google Analytics, Google Tag Manager, Tealium, Snowplow.<br/><br/>- Strong programming skills in JavaScript, HTML/CSS, Python, SQL</p><p><b><br/></b></p><p><b>Job Description Skills & Experience :</b></p><p><br/></p>- Proven expertise (5+ years) implementing and managing large-scale web analytics using tools such as: Adobe Customer Journey Analytics, Adobe Analytics, Adobe Launch, Adobe Target, Google Analytics, Google Tag Manager, Tealium, Snowplow, etc.<br/><br/></p><p>- Expertise in Adobe Analytics -&gt; Adobe Customer Journey Analytics Migrations, and migration from app measurement framework to Web SDK.<br/><br/></p><p>- Working knowledge of:<br/><br/></p><p>- Adobe Launch (Tag Management)<br/><br/></p><p>- Adobe Analytics & Customer Journey Analytics<br/><br/></p><p>- Major advertising platforms: Google, Facebook, LinkedIn, Epsilon<br/><br/></p><p>- Experience integrating and supporting MarTech/ad-tech platforms (6sense, Adobe Target, etc.), and rapidly onboarding new vendor solutions.<br/><br/></p><p>- Demonstrable ability to build and maintain dashboards/reports in Adobe Analytics, Adobe CJA and Tableau.<br/><br/></p><p>- Strong experience with hit-level querying in Adobe Customer Journey Analytics and customer-level data analysis.<br/><br/></p><p>- Hands-on experience with Event Driven DataLayer development (with and without tag management).<br/><br/></p><p>- Experience with tag deployment based on consent frameworks, specifically OneTrust.<br/><br/></p><p>- Strong analytical, project management, and written/verbal communication skills.<br/><br/></p><p>- Strong programming skills in JavaScript, HTML/CSS, Python, SQL.<br/><br/></p><p>- Familiarity with HTML, variable mapping, cookies, server call types, link tracking, identity management, packet sniffing.<br/><br/></p><p>- Ability and willingness to work independently across all phases of the analytics implementation lifecycle.<br/><br/></p><p>- Ability to work within an Agile development framework and communicate across non-technical and technical stakeholder and Responsibility :</b></p><p><br/></p>- Support demand generation teams with new reporting and third-party tracking requests (across media vendors such as Google, Facebook, LinkedIn, Epsilon, etc.)<br/><br/></p><p>- Implement and update Adobe CJA and Analytics/tracking scripts, variables, and integrations using Adobe Launch, ensuring accurate mapping, server call types, cookies, dataLayers, and identity </p><p>management across web properties.<br/><br/></p><p>- Quickly onboard and integrate new ad-tech and third-party vendors (e.g., 6sense, Adobe Target, LinkedIn, Facebook, Google, etc.)<br/><br/></p><p>- Develop and maintain dashboards and reports in Adobe Analytics and Tableau to provide actionable insights for marketing stakeholders.<br/><br/></p><p>- Monitor and ensure data accuracy and integrity across our analytics platforms via ongoing QA, automation scripts, and outage detection.<br/><br/></p><p>- Support end-to-end QA cycles: completing user acceptance testing (UAT), validating data integrity, and confirming reporting accuracy on new and updated implementations.<br/><br/></p><p>- Conduct ad-hoc analyses (in Adobe CJA, Adobe Target, Adobe Analytics, Snowflake, and Tableau) to support marketing and product teams.<br/><br/></p><p>- Maintain integration with OneTrust to ensure analytics tags are deployed only after proper visitor consent is granted.<br/><br/></p><p>- Advise on data privacy best practices: Stay up-to-date with GDPR/privacy regulation changes and ensure ongoing compliance.<br/><br/></p><p>- Collaborate within an Agile framework and communicate cross-functionally with teams across the enterprise.</p><br/></p> (ref:hirist.tech)

Required Skill Profession

Computer Occupations


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