VML Lead Analytics

Job description

<p><p><b>Job Description</b><br/><br/> Role: Analytics Lead<br/><br/> Location: Gurgaon<br/><br/> <b>About Us</b><br/><br/> VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R two of the worlds most accomplished creative agencies with complementary capabilities and geographic strengths.<br/><br/> We provide our client partners with a fully integrated offering across brand experience, customer experience, and commerce practices powered by deep data and technology expertise.<br/><br/> For more information, visit www.vml.com<br/><br/> <b>Roles & Responsibilities</b><br/><br/> We are seeking an Analytics Lead with 1213 years of experience to shape and lead the digital analytics agenda for a global automotive client across the region.<br/><br/> This role combines strategic leadership, product ownership, and hands-on expertise in experimentation, analytics implementation, and data platforms.<br/><br/> The successful candidate will define the vision for analytics, ensure seamless execution across markets, and drive measurable impact by embedding data-driven decision-making into the clients marketing and business strategy.<br/><br/> <b>Key Responsibilities</b><br/><br/> <b>Analytics Strategy & Leadership</b><br/><br/> - Define and evolve the regional digital analytics roadmap aligned with global priorities and market needs.<br/><br/> - Establish best practices across data, experimentation, and implementation to ensure consistent, high-quality outputs.<br/><br/> - Champion data-driven thinking across client and internal teams, influencing senior stakeholders on the role of analytics in business growth.<br/><br/> <b>Data Management & Dashboarding</b><br/><br/> - Serve as strategic product owner for the regional data warehousing and visualization platform.<br/><br/> - Ensure platform scalability, accuracy, and business relevance to support regional and market decision making.<br/><br/> - Translate evolving business requirements into actionable development roadmaps, balancing strategic vision with tactical needs.<br/><br/> Tools: Snowflake, Adverity, Power BI.<br/><br/> <b>Experimentation & Optimization</b><br/><br/> - Drive the region-wide experimentation agenda, embedding test-and-learn culture across website and CRM.<br/><br/> - Provide thought leadership on hypothesis design, measurement frameworks, and ROI communication.<br/><br/> - Partner with senior marketing stakeholders to ensure experimentation informs strategic business decisions.<br/><br/> Tools: Adobe Target, Optimizely, or equivalent.<br/><br/> <b>Website Analytics</b><br/><br/> - Leverage Adobe Analytics to provide actionable insights into customer journeys and marketing performance.<br/><br/> - Operate within global frameworks while shaping regional narratives and business-relevant insights.<br/><br/> - Balance oversight of analysts with direct involvement in complex, high-stakes analysis.<br/><br/> <b>Analytics Implementation & Tag Management</b><br/><br/> - Oversee strategic direction for analytics implementation and measurement frameworks.<br/><br/> - Lead transformation initiatives such as migration to Adobe Web SDK and event-driven data layers.<br/><br/> - Ensure high accuracy, scalability, and alignment with global standards across all tagging activities.<br/><br/> Tools: Adobe Launch or equivalent.<br/><br/> <b>Team Leadership</b><br/><br/> - Lead and scale a team of 710 across multiple analytics disciplines.<br/><br/> - Define structure, priorities, and career paths to build a future-ready analytics capability.<br/><br/> - Balance strategic oversight with the ability to step in hands-on where required.<br/><br/> - Create a collaborative, high-performance culture within the team.<br/><br/> <b>Client Engagement & Thought Leadership</b><br/><br/> - Act as senior analytics partner to regional and market-level clients.<br/><br/> - Translate technical outputs into clear business value and growth opportunities.<br/><br/> - Showcase the teams work through impactful reporting, thought leadership, and best practice sharing.<br/><br/> - Build trust by managing high-volume requests with professionalism, clarity, and strategic guidance.<br/><br/> <b>Required Skills & Experience</b><br/><br/> - 12-13 years of progressive experience in digital analytics, experimentation, and data platforms.<br/><br/> - Proven expertise with Adobe Analytics and tag management systems.<br/><br/> - Strong background in experimentation strategy and execution.<br/><br/> - Experience in leading large-scale data management and dashboarding initiatives (Snowflake, Adverity, Power BI).<br/><br/> - Track record of building and leading multi-disciplinary analytics teams.<br/><br/> - Excellent communication and client engagement skills, with the ability to influence senior stakeholders.<br/><br/> - Ability to set strategy while remaining engaged in critical execution when needed.<br/><br/> <b>Preferred Skills</b><br/><br/> - Familiarity with Adobe Target, Adobe Audience Manager, Adobe Launch, or equivalent.<br/><br/> - Exposure to CRM experimentation and advanced martech ecosystems.<br/><br/> - Regional/global client leadership experience.<br/><br/> <b>What We Offer</b><br/><br/> - Opportunity to define and lead the analytics strategy for a global brand in a high-impact regional role.<br/><br/> - Strategic influence across marketing, data, and technology agendas.<br/><br/> - Involvement in high-visibility projects with measurable business outcomes.<br/><br/> - A collaborative, international environment with access to cutting-edge platforms and tools</p><br/></p> (ref:iimjobs.com)

Required Skill Profession

Computer Occupations