VML - Marketing Technology Solution Consultant

<p><p><b>Description : </b><br/><br/>About Us : <br/><br/>VML, a WPP company is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths.<br/><br/>We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices powered by deep data and technology experience.<br/><br/><b>Job Title : </b> Marketing Technology Solution Consultant.<br/><br/><b>Location : </b> Mumbai.<br/><br/><b>Job Summary : </b><br/><br/>We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions using Salesforce Marketing Cloud.<br/><br/>You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud to drive customer engagement and business growth.<br/><br/><b>Key Responsibilities : </b><br/><br/><b>Solution Design & Implementation : </b><br/><br/>- Conduct discovery sessions with client teams for understanding requirements and the current solution setup.<br/><br/>- Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions.<br/><br/>- Conduct platform assessments and recommend optimal marketing technology stacks.<br/><br/>- Create technical documentation, solution architecture diagrams, and implementation roadmaps.<br/><br/>- Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio, Contact Builder, Web Studio, Automation Studio, Einstein).<br/><br/>- Build responsive, personalized email templates, landing pages, and mobile campaigns using out of the box templates, content blocks, HTML, Javascript, AMPScript.<br/><br/>- Build automations and data management using SQL.<br/><br/><b>Technical Integration & Analytics : </b><br/><br/>- Develop and maintain integrations between marketing platforms and external systems via APIs, data imports, SQL.<br/><br/>- Design data integration strategies ensuring seamless data flow across marketing technology stack.<br/><br/>- Build and manage audience segments, data extensions, and customer profiles.<br/><br/>- Analyze campaign performance metrics and provide actionable optimization insights.<br/><br/>- Conduct A/B testing strategies to improve engagement rates and ROI.<br/><br/><b>Client Management : </b><br/><br/>- Serve as primary technical point of contact for marketing technology initiatives.<br/><br/>- Stay current with platform updates, new features, and industry best practices.<br/><br/><b>Experience : </b><br/><br/>- 4-5 years in marketing technology consulting or solution implementation.<br/><br/>- Strong hands-on experience with Salesforce Marketing Cloud.<br/><br/>- Experience in marketing automation strategy and multi-channel campaign orchestration.<br/><br/><b>Technical Skills : </b><br/><br/>- Proficiency in JavaScript, HTML, CSS and web development concepts.<br/><br/>- Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL.<br/><br/>- Strong understanding of API integrations and data management.<br/><br/>- Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM).<br/><br/><b>Soft Skills : </b><br/><br/>- Excellent problem-solving and analytical abilities.<br/><br/>- Strong communication skills for technical and non-technical audiences.<br/><br/><b>Certifications (Optional) : </b><br/><br/>- Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer).<br/><br/></p><br/></p> (ref:hirist.tech)