Certivo turns regulatory evidence into market access.
Our website is where prospects understand that value and take the first step—Generate Packet , download a sample packet , or book a consult .
You will own our Framer‑based web stack end‑to‑end to deliver a fast, accessible, SEO‑sound, conversion‑driven site that scales across our industrial lanes.
The role
Build, optimize, and maintain the Certivo website in Framer , including a reusable component/library system, CMS collections (Industries, Solutions, Evidence Packs, Resources, Webinars), and integrations (HubSpot, GA4/GTM, GSC, Calendly, LinkedIn pixel).
You’ll partner with the Director of PMM , Organic Growth Manager , and Senior Product Designer to ship pages and experiments that create packet‑intent demand.
Responsibilities
- Build in Framer : Own site architecture, routing, responsive breakpoints, variables/tokens, component variants, and motion/interaction patterns.
- Design system for web : Create a scalable component library (nav, hero, cards, tables, tabs, forms, modals) with usage docs;
keep Figma ↔ Framer parity with the design team.
- CMS & content models : Stand up Framer CMS collections for Industries, Solutions, Evidence Packs, Resources/Blog, Webinars;
author fields for SEO/meta, OG/Twitter, schema, hreflang.
- Landing pages & calculators : Ship high‑tempo pages for industrial lanes and packet offers;
embed light calculatorsor interactive checklists via custom React code components when needed.
- Integrations : Implement HubSpot forms/gating and progressive profiling;
Calendly scheduling;
GA4/GTM events with clean UTM governance;
LinkedIn pixel and retargeting hooks.
- CRO & experimentation : Plan and run A/B tests (copy, layouts, forms, CTAs);
analyze results;
iterate quickly.
- Technical SEO : Manage sitemaps/robots, canonical and hreflang tags, internal linking, redirects, lazy‑loading, image optimization (WebP/AVIF), and structured data.
- Performance & quality : Optimize assets, fonts, and scripts;
implement skeleton/optimistic states for perceived speed;
set up monitoring and visual regression checks.
- Security & compliance : Implement consent management (GDPR/CCPA), secure forms, spam protection, CSP guidance for embeds, and accessibility checks.
- Ops : Own publishing cadence, release notes, and backlog triage;
coordinate with PMM/Growth for priorities;
maintain a page/component inventory.
Qualifications
Must‑have
- 3–6+ years building marketing sites for B2B SaaS with deep Framer experience (share live examples);
ability to compose pages rapidly using components and CMS.
- Working knowledge of React/TypeScript to build custom code components inside Framer when needed.
- Strong grasp of technical SEO , Core Web Vitals , and accessibility (WCAG 2.1 AA) .
- Hands‑on with HubSpot , GA4/GTM , GSC , Calendly , and pixel/tag hygiene;
comfortable defining analytics events and dashboards.
- Demonstrated CRO chops: A/B testing, UX copy, form optimization;
data‑driven iteration.
Nice‑to‑have
- Experience in regulated/industrial markets;
familiarity with our packet types (Listings, Substances, EPD/EN 15804, NSF 61/372).
- Webflow experience and ability to migrate/replicate patterns in Framer.
- Visual/motion design sensibility;
Lottie/AE basics;
light SVG/Illustrator skills.
- Basic scripting for content ops (CSV/JSON transforms) and image pipelines.
What great looks like (KPIs)
- CWV pass rate ≥90%;
LCP ≤ 2.5s and INP ≤ 200ms on mobile for key pages.
- Demo/sample CTA conversion +25–40% on target pages;
form completion +20% .
- Non‑brand organic +30% QoQ on Industry/Solution pages (in partnership with Organic Growth).
- 10–15 page/section releases per quarter;
Sev‑1 time‑to‑fix <
24h .
- Accessibility AA compliance on primary flows;
zero critical violations.
Tools
Framer + CMS, Figma, GA4/GTM, Google Search Console, HubSpot, Calendly, Ahrefs/Semrush, Screaming Frog, Hotjar/Clarity, Loom, Notion/Airtable.
How we work
- Fast iterations, visible metrics, and tight PMM/Design/Engineering collaboration.
- Source‑controlled design tokens/components where practical;
changelog for each release.
- Bias toward clarity, speed, and measurable outcomes (packet‑intent first).
Apply
Email with:
- Two to three Framer projects (live URLs) and a short loom showing the component/CMS structure,
- One example of a conversion lift you drove (before/after with metrics), and
- A 60‑day plan to rebuild our Industries hub and Evidence Pack pages in Framer.
Subject: Website Engineer — Framer