Role: Assistant Manager- Digital Marketing
Dot & Key Skincare, Kolkata, West Bengal
Job Location- Kolkata
Work From Office
Responsibilities:
Manage Meta and Google Ads PPC campaigns to drive conversions on the D2C website
Plan, activate, track, monitor and optimize ad campaigns & its corresponding KPIs
Testing variations of ads to determine best performing ad
Liaise with external agencies to drive higher revenue from paid ads channels
Collaborate with internal teams & agencies to optimize key KPIs like CPM, CTRs, ROAS, CPC and Conversion Rate
Measure and optimize paid marketing using marketing analytics reports
Reporting of results of PPC campaigns at regular intervals
Managing and updating analytics mechanisms for continued data tracking
Should have managed budget of 30 Lakhs and above.
Minimum 3 years of relevant experience.
Job Qualifications and Skill Sets:
FB Blueprint certification, Google Ads & Google Analytics certification
A degree in digital marketing; MBA in digital marketing from premier B-schools preferred
In-depth knowledge of Meta Ads, Google Ads, Shopify dashboard, and Google Analytics
Competency with using MS-Excel and PowerPoint to present plans and reports
Strong written communication skills